2011 Ford Mustang DUB Edition enters production

Article by Christian Andrei, on September 6, 2010

Two months after order books were opened for the DUB Edition Mustang, American builder Roush revealed that the vehicle has started production at the Roush Vehicle Assembly area.

Roush has yet to divulge the official date of when the cars are expected to arrive in dealerships. The DUB Edition is based on the new 3.7l V6 Mustang – which means that the cars get a brand new engine. This also means that the Roush crew didn’t modify the powerplant.

The Mustang is enabled to develop 305hp and 280 ft.-lb. of torque, but will be slightly better than the production series because of tweaks made on all other aspects of the vehicle.

For example, the addition of a front fascia and front splitter has improved the aerodynamics and the appearance of the car. The exterior of the car can be described as menacing but this is enhanced further with the choice of four colors: Black, Grabber Blue, Race Red or Ingot Silver.

The DUB rides closer to the ground due to the lowering springs. The V6 engine is controlled by a six-speed manual or automatic transmission.

The car rides on 20-inch TIS wheels with Pirelli performance tires. This package is priced at $3,599, plus $100 for shipping. The Edition is offered in coupe, convertible or glass-roof body styles.

Fritz Wilke, Mustang brand manager, noted that the Ford Mustang is the most customized vehicle in the world, adding that its collaboration with DUB has pushed the boundaries further.

He remarked that Ford is proud of its relationship with DUB and Roush, adding that the cooperation between the two entities has helped 2011 DUB Edition Mustang V-6 become more attractive to a new target market.

Press Release

2011 Ford Mustang DUB Edition

Ford Motor Company is teaming up with automotive lifestyle magazine DUB to roll out a specially customized version of the new 2011 Mustang, introducing the iconic sports car to a new generation of enthusiasts.

The DUB Edition Mustang is based on Ford’s outstanding new 3.7-liter V-6 Mustang and will be available this fall. A collaboration between Ford, DUB and Roush Industries, the DUB Edition Mustang will be offered as a coupe, convertible or with the best-of-both-worlds Glass Roof option. Both six-speed manual and automatic transmissions are available.

“The Ford Mustang is the most customized vehicle in the world, and this collaboration pushes the boundaries even further,” said Fritz Wilke, Mustang brand manager. “We’re proud of our relationship with DUB and Roush and how they worked together to bring a new look to Mustang, helping the 2011 DUB Edition Mustang V-6 appeal to a whole new audience.”
Available only with Ford’s new high-tech, 305-horsepower DOHC 3.7-liter V-6, the DUB Edition Mustang will offer:

20-inch TIS wheels with Pirelli performance tires
Roush front fascia and splitter
Roush quarter window louvers and windshield banner
Roush lowering springs
Coupe, convertible or Glass Roof body style
Six-speed manual or automatic transmission
3.31 rear axle ratio for spirited acceleration
DUB logo embroidered in front headrest and DUB stripe package
Black interior
Choice of four exterior colors: Black, Grabber Blue, Race Red or Ingot Silver

“Working with Ford and Roush is an honor and has been a dream come true for DUB,” said Myles Kovacs, president and co-founder of DUB magazine. “The Mustang is such an iconic muscle car and has always been a customizer’s favorite. The DUB Edition Mustang stays true to its roots, but I think we’ve successfully brought a ton of hustle to the muscle.”

About the 2011 Mustang V-6

For 2011, Mustang is available with a lightweight, all-new high-performance powerplant. Displacing 3.7 liters, the double-overhead-cam (DOHC) 24-valve V-6 uses Ford’s Twin Independent Variable Camshaft Timing (Ti-VCT) to produce remarkable power output –
305 horsepower and 280 ft.-lb. of torque – while still achieving up to 31 mpg highway.

Drivers can get the most out of the new V-6 engine using either an all-new six-speed manual or automatic transmission. With either choice comes the flexibility and fuel economy benefit of six forward ratios.

The 2011 Mustang has also received enhancements to its chassis to maintain the outstanding balance and driving behavior Mustang owners expect. Combined with state-of-the-art safety and technology features, the 2011 Mustang sets a new standard in the sports coupe class.

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