Ford Motor Co.'s national advertising campaign for the redesigned 2011 Super Duty pickup will have everyone believe that it is the "most capable, fuel-efficient" heavy-duty truck on the market. The campaign, which begins in April, will attempt to pique interest for the Super Duty, which goes on sale that same month.
The 2011 Super Duty pickup will have Ford's all-new, 6.7-liter Power Stroke V-8 turbocharged diesel engine. The pickup will be able to produce 390hp and have 735 pounds-feet of torque. Its "class-leading" fuel economy makes it more appealing too.
The 2011 version is actually 85 pounds-feet and 40 hp more than the 2010 pickup. The pickup also offers a 6.2-liter V-8 gasoline engine with 385 hp and 405 pounds-feet, making it 85 hp and 40 pounds-feet more than the current 5.4-liter V-8 gas engine.
The 2011 Super Duty is priced from $28,995, including shipping, according to Brian Rathsburg, Super Duty marketing manager. Rathsburg said that it's a $600 increase over a similarly equipped 2010 Super Duty. The 2011 pickup does have improved capability and fuel economy, a new automatic transmission, new seats and new safety equipment.
If you want the diesel engine, you have to add $7,835 to the price tag. Ford's data show that almost 97% of Super Duty buyers tow. With this in mind, the 2011 version is capable of towing up to 24,400 pounds and has a payload capacity of 6,520 pounds.
In a statement, Adam Gryglak, chief diesel engineering manager, said that the higher the torque level, the more that work can be accomplished in terms of towing capacity. He described the new Power Stroke diesel to be capable of "class-leading towing capability at faster speeds, all with best-in-class fuel economy."
Fuel economy estimates have not been released for either engine. Ford claims however that the 2011 Super Duty has on average 18% better fuel economy on the pickups and does up to 25% better on the chassis cabs compared with the outgoing model.
The EPA does not require fuel economy estimates to be given on the window sticker since heavy-duty pickups are in a different weight class; hence, they don't have to conform to passenger-car standards.