2011 Grand Cherokee arrives in July but… why is Jeep so quiet?

Article by Christian Andrei, on August 26, 2010

This July, the redesigned 2011 Jeep Grand Cherokee is set to arrive, making many ask why there hasn't been much noise being made. At the New York Auto Show, the failure of Chrysler to showcase a production version was conspicuous.

But there are some who believe that like it has done in the past, Fiat will astound everyone with a car launch that will blow everyone away.

It's highly possible that Chrysler CEO Sergio Marchionne has something in store to make up for the lack of fanfare.

At the New York auto show, Jeep CEO Michael Manley revealed that there is something "unusual" being planned for the car's introduction.

Of course, Marchionne is known for his dislike of traditional marketing and advertising. For example, during Fiat's launch of the retro 500 minicar in 2007, a countrywide extravaganza took place in Italy.

The 500 was perched on top of a giant floating platform on the Po River in Turin, and was welcomed with dancers and singers.

It can be recalled that at the time, Marchionne, who admires Apple CEO Steve Jobs, said the 500 would be "the iPod of cars." It could very well be that he wants the Grand Cherokee to be known as the iPad of CUVs. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries