This July, the redesigned 2011 Jeep Grand Cherokee is set to arrive, making many ask why there hasn't been much noise being made. At the New York Auto Show, the failure of Chrysler to showcase a production version was conspicuous.
But there are some who believe that like it has done in the past, Fiat will astound everyone with a car launch that will blow everyone away.
It's highly possible that Chrysler CEO Sergio Marchionne has something in store to make up for the lack of fanfare.
At the New York auto show, Jeep CEO Michael Manley revealed that there is something "unusual" being planned for the car's introduction.
Of course, Marchionne is known for his dislike of traditional marketing and advertising. For example, during Fiat's launch of the retro 500 minicar in 2007, a countrywide extravaganza took place in Italy.
The 500 was perched on top of a giant floating platform on the Po River in Turin, and was welcomed with dancers and singers.
It can be recalled that at the time, Marchionne, who admires Apple CEO Steve Jobs, said the 500 would be "the iPod of cars." It could very well be that he wants the Grand Cherokee to be known as the iPad of CUVs. [via autonews - sub. required]