2011 Grand Cherokee arrives in July but… why is Jeep so quiet?

Article by Christian Andrei, on August 26, 2010

This July, the redesigned 2011 Jeep Grand Cherokee is set to arrive, making many ask why there hasn't been much noise being made. At the New York Auto Show, the failure of Chrysler to showcase a production version was conspicuous.

But there are some who believe that like it has done in the past, Fiat will astound everyone with a car launch that will blow everyone away.

It's highly possible that Chrysler CEO Sergio Marchionne has something in store to make up for the lack of fanfare.

At the New York auto show, Jeep CEO Michael Manley revealed that there is something "unusual" being planned for the car's introduction.

Of course, Marchionne is known for his dislike of traditional marketing and advertising. For example, during Fiat's launch of the retro 500 minicar in 2007, a countrywide extravaganza took place in Italy.

The 500 was perched on top of a giant floating platform on the Po River in Turin, and was welcomed with dancers and singers.

It can be recalled that at the time, Marchionne, who admires Apple CEO Steve Jobs, said the 500 would be "the iPod of cars." It could very well be that he wants the Grand Cherokee to be known as the iPad of CUVs. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries