2011 Honda Brio: details, photos and specs

Article by Christian Andrei, on March 20, 2011

Honda’s new budget city car – the Brio – will soon arrive in emerging markets to compete with the Hyundai i10 and Suzuki Alto. The recently launched five-door hatchback debuted as a concept at the Delhi motor show in January 2010. Its final production form was unveiled at the Thailand show last November.

The Brio will be powered by an 89bhp 1.2-litre i-VTEC petrol engine sourced from the base Jazz that can be coupled to either a five-speed manual or CVT transmission.

This engine meets Euro IV emissions standard and it returns a combined economy of 56.4mpg. At 3.6m long and 1.68m wide, the Brio is smaller than the Jazz. The Brio will be released in Thailand first where it will have a price tag of £8200, in the UK.

It will offer two airbags and an Electronic Brake Distribution system as standard in Thailand. A version intended for the Indian market will come out later in the year. Honda aims to reach sales of 40,000 Brio units annually in Thailand. The Brio won’t be offered in Europe as it had been built to a cost and doesn’t have many of the airbag features that are required for it to pass European crash tests.

The new Honda Brio comes with an array of safety technologies from the carmaker like dual SRS front airbags and disc brakes, as well as Anti-Lock Brake System (ABS) that prevents wheel locking. Honda also installed Electronic Brake Distribution (EBD) that helps improve the Brio’s braking performance. The Brio's high-performance body -- endowed with Honda's G-Force Control (G-CON) technology -- is also specified with a number of elements that help improve its driving and collision safety performance as well as enhance its design and ride comfort.

In fact, the body of the Brio already complies with safety standards for both front and side impacts as laid out by the UN Economic Commission for Europe (UNECE)'s regulations 94 and 95, respectively.

According to Atsushi Fujimoto, President of Honda Automobile (Thailand), the Brio -- manufactured, assembled and marketed in Thailand – will be able to satisfy the driving and lifestyle needs of customers seeking a stylishly compact, yet roomy and efficient car from a brand trusted for its advanced and safety technologies.

Press Release

Honda BRIO Makes World Premiere in Thailand

Honda Automobile (Thailand) Co., Ltd. (HATC), Honda's automobile production and sales subsidiary in Thailand, unveiled its highly-anticipated Honda BRIO which makes its world premiere debut. The latest innovation from Honda is expected to raise the bar and set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency in Thailand. The starting price will be 399,900 baht, with an annual sales plan of 40,000 units. (1 baht = approximately 2.7 yen)

Honda BRIO is being developed with Honda's advanced technologies, while further advancing Honda's "man maximum, machine minimum" concept*1. Being developed as a commuter car which is easy-to-use even in urban areas, the Honda BRIO adopts an easy-to-handle compact body while ensuring sufficient cabin space achieved through highly efficient packaging. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.

The BRIO is equipped with Honda's 1.2-liter 4-cylinder i-VTEC engine delivering 90 horsepower. This i-VTEC engine combines stress-free driving throughout the rpm range with outstanding fuel economy of 5 liters/100km*2. Its fuel economy-enhancing technologies and nimble performance makes the compact car enjoyable and fun to drive. Emissions from the Brio meets the stringent Euro 4 emission standards.

BRIO features Honda's safety technologies including dual SRS front airbags, disc brakes, Anti-Lock Brake System (ABS) which prevents wheel locking and Electronic Brake Distribution (EBD) which enhances braking performance. (available in all versions).

Incorporating Honda's G-Force Control (G-CON) technology, the BRIO's high-performance body features several outstanding elements that enhance its design, driving performance, ride comfort and collision safety performance. Its high performance body satisfies safety standards for both front and side impacts as specified by the UN Economic Commission for Europe (UNECE)'s regulations 94 and 95, respectively.

Atsushi Fujimoto, President of Honda Automobile (Thailand), said, "It brings Honda great pride to unveil the first BRIO in the world, manufactured, assembled and marketed here in Thailand. The BRIO will meet the driving and lifestyle needs of people who are looking for a stylish and compact, yet spacious and fuel-efficient car that carries a brand that they can trust for its advanced and safety technologies.

Topics: honda, city car

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