Honda’s new budget city car – the Brio – will soon arrive in emerging markets to compete with the Hyundai i10 and Suzuki Alto. The recently launched five-door hatchback debuted as a concept at the Delhi motor show in January 2010. Its final production form was unveiled at the Thailand show last November.
The Brio will be powered by an 89bhp 1.2-litre i-VTEC petrol engine sourced from the base Jazz that can be coupled to either a five-speed manual or CVT transmission.
This engine meets Euro IV emissions standard and it returns a combined economy of 56.4mpg. At 3.6m long and 1.68m wide, the Brio is smaller than the Jazz. The Brio will be released in Thailand first where it will have a price tag of £8200, in the UK.
It will offer two airbags and an Electronic Brake Distribution system as standard in Thailand. A version intended for the Indian market will come out later in the year. Honda aims to reach sales of 40,000 Brio units annually in Thailand. The Brio won’t be offered in Europe as it had been built to a cost and doesn’t have many of the airbag features that are required for it to pass European crash tests.
The new Honda Brio comes with an array of safety technologies from the carmaker like dual SRS front airbags and disc brakes, as well as Anti-Lock Brake System (ABS) that prevents wheel locking. Honda also installed Electronic Brake Distribution (EBD) that helps improve the Brio’s braking performance. The Brio's high-performance body -- endowed with Honda's G-Force Control (G-CON) technology -- is also specified with a number of elements that help improve its driving and collision safety performance as well as enhance its design and ride comfort.
In fact, the body of the Brio already complies with safety standards for both front and side impacts as laid out by the UN Economic Commission for Europe (UNECE)'s regulations 94 and 95, respectively.
According to Atsushi Fujimoto, President of Honda Automobile (Thailand), the Brio -- manufactured, assembled and marketed in Thailand – will be able to satisfy the driving and lifestyle needs of customers seeking a stylishly compact, yet roomy and efficient car from a brand trusted for its advanced and safety technologies.