Honda’s base Insight hybrid model for 2011 has a starting price of $18,950 (including destination charges), standing for a $4,610 pricing advantage over the base Toyota Prius.
The 2011 hybrid model is priced $1,600 lower compared to the current Insight LX, which previously served as the base model. Honda is hoping that this radical price adjustment would enable it to gain ground with the Prius.
Demand for the Insight this year has been flat. It had sales of 17,789 year-to-date, compared with sales of 17,530 units for the same period in 2009. Meanwhile, sales of the Prius have fallen slightly to 115,065 year-to-date from 118,290 during the same period in 2009.
Honda’s decision to cut the price of the Insight meant that sacrifices were made. Some features from the LX model, such as standard navigation system and Bluetooth connectivity, were removed. Honda also used less expensive seat fabric and a stereo system that only has two speakers.
However, the new base model will be just as safe as no safety features were downgraded. It features vehicle stability control, remote keyless locks, power windows, automatic climate control and a tilt-and-telescoping steering column.
The 2011 Insight LX model is priced at 20,650 (only a $100 higher). The EX model has a price tag of $22,240 (a $190 increase). Both vehicles will receive additional standard features.