Kia Motors America’s redesigned 2011 Optima sedan is priced at $19,690, including shipping. The base model Optima LX features a 2.4-liter gasoline direct-injection four-cylinder engine that delivers 200hp. It is paired with a six-speed manual transmission.
What’s offered as standard on the base model include an AM/FM/CD stereo system with a three-month subscription to Sirius satellite radio, USB ports, Bluetooth wireless connectivity, a cooling glovebox and power windows and door locks. The starting price for the midlevel Optima EX trim is $23,190 including shipping.
It features 17-inch alloy wheels, leather-trimmed seats, dual-zone climate control and push-button ignition, as well as other improvements.
The EX also is available with the 2.0-liter, turbocharged GDI engine that can generate 274hp. Meanwhile, the EX turbo is priced at $25,190, including shipping. However, some might not like that Kia only offers an automatic transmission with the turbo engine.
The starting price of the high-line Optima SX is $26,690 including shipping. Offered as standard on the SX include the 2.0-liter turbo-four, 18-inch alloy wheels, high-intensity headlights and black leather seat trim.
Kia is relying on the new Optima to make the brand a more relevant competitor in the mid-sized sedan segment. For now, the brand’s current Optima accounts for only a tiny slice of the 1.7 million-unit mid-sized sedan segment, with sales of only 25,000 each year in the US. P.S. Also check the 2011 Kia Optima Hybrid which was unveiled this week at the 2010 LA Auto Show!