2011 Kia Optima/Sportage receive Red Dot Design awards

Article by Christian Andrei, on March 18, 2011

Kia Sportage compact CUV and Kia Optima sedan were awarded by Germany’s red dot product design competition this year. They earned top honors in their respective categories. A special award – the highest distinction of this competition-- was given to the new mid-size Kia Optima sedan. It was named 2011’s red dot ‘best of the best’ title. As hinted in its name, only the top products in all the categories are considered.

With this latest batch of winners, Kia now has four models that have received the red dot award. The Kia Venga won in 2010 while the Kia Soul triumphed in 2009. Kia appears to be on a lucky streak as the Kia Optima and the new Sportage received 2011 iF product design awards last December.

Peter Schreyer, Chief Design Officer, Kia Motors Corporation, said that he is “extremely proud” of the red dot awards received by the new Kia Optima and Sportage, adding that these recognize the “hard work” of its design teams around the world as well as a validation of its design strategy.

He applauded the “best of the best” award given to its new sedan, the Kia Optima, which he described as bursting with a “bold, athletic energy” and is as attractive as a “perfectly tailored, fine Italian suit” with its combination of simple and fluid lines and elegant shapes.

Thomas Oh, the Senior Executive Vice President & COO of Kia Motors Corporation, pointed out how significant the design is when it comes to the brand’s position in the market. He said that these red dot design awards represent “fantastic success” for Kia. He believes that the award given to Kia Optima will add momentum to the launch of the new sedan as it competes in the tightly contested D-segment around the world.

The red dot product design awards have been around since 1955 and have been given out by the Design Centre of North Rhine-Westphalia, Germany. The competition covered many product sectors, totalling to 4,433 products built by 1,700 car manufacturers across 60 countries.

Only products that were made with the highest design standards qualified for the awards. The vehicles were judged and scrutinized by a jury of highly revered design experts from around the globe. The products were tests and judged according to criteria like the level of innovation, intuitive handling, ergonomics, functionality, ecological compatibility and durability.

Press Release

Top honors for Kia Motors at red dot design awards

Kia Motors has been awarded top honors in two categories at this year’s red dot product design competition in Germany.

The competition’s jury of respected international design experts bestowed coveted red dot awards on the Kia Sportage compact CUV and Kia Optima sedan. The judges also paid a special tribute to the new mid-size Kia Optima sedan, which claimed the 2011 red dot ‘best of the best’ title, the competition’s highest distinction, for which only the best products in each category are eligible.

These latest wins bring the number of Kia models to receive a red dot award to four – with the Kia Venga winning in 2010 and the Kia Soul in 2009. The Kia Optima and the new Sportage also won 2011 iF product design awards last December.

“We are extremely proud of the red dot awards for the new Kia Optima and Sportage. They are a great acknowledgement of the hard work of our international design teams and an endorsement of our design strategy,” says Peter Schreyer, Chief Design Officer, Kia Motors Corporation. “Naturally, we are particularly thrilled about the ‘best of the best’ award for our new sedan. The Kia Optima exudes a bold, athletic energy and its blend of simple and fluid lines and elegant but uncomplicated shapes draw the attention of the eye in much the same fashion as a perfectly tailored, fine Italian suit.”

Senior Executive Vice President & COO of Kia Motors Corporation, Thomas Oh, underlines the significance of design in terms of Kia’s market position. “These red dot design awards are a fantastic success for our brand. They represent yet another independent endorsement of the groundbreaking design and excellent value for money Kia vehicles offer. The special award for the Kia Optima, in particular, will surely add momentum to the ongoing launch our new sedan in the highly competitive D-segment across the globe.”

Coveted worldwide: the red dot award

The red dot product design awards are one of the world’s major design contests and have been held by the Design Centre of North Rhine-Westphalia, Germany since 1955. This year, about 1,700 manufacturers from 60 countries, working across a variety of product sectors, vied for the awards with a total of 4,433 product entries.

The judging was entrusted to an international jury of highly respected design experts who scrutinized and tested the products, and judged them according to criteria such as their level of innovation, functionality, ergonomics, durability, ecological compatibility and intuitive handling. Only products featuring the highest standard of design are eligible for the coveted red dot awards.

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