2011 Kia Optima will be featured in a Super Bowl ad in February

Article by Christian Andrei, on November 18, 2010

According to the latest reports from Automotive News, it appears that Kia will tout the all-new 2011 Optima sedan in a Super Bowl ad in February. Kia will follow the same strategy used when it introduced the 2010 Kia Sorento crossover, which was also included in a Super Bowl ad.

According to Michael Sprague, vice president of marketing for Kia Motors America, it appears that the Korean manufacturer already completed the creative work for the campaign but no details were revealed yet. Kia will start cinema ads next month.

“We saw with the Sorento launch that it really helped build the awareness of the vehicle,” said Michael Sprague, vice president of marketing for Kia Motors America. Kia expects to sell 25,000 Optimas this year, but this is bad news as this means that the sales will be down from peaks of around 50,000 in the past.

According to Tom Loveless, Kia's U.S. sales boss, the 2011 Optima might exceed sales of the Sorento model.

For those who don’t know, the Sorento crossover is currently Kia’s best seller with sales totaling 89,561 units through October. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries