2011 Kia Sorento to be visible when the ball drops on New Year’s Eve

Article by Christian A., on August 27, 2010

Kia is making sure that the arrival of the 2011 Sorento is given an advertising launch that will blow everyone away. In fact, it is Kia's biggest launch ever and it will start off with a billboard in New York City's bustling Times Square that will be up until March.

The board, which is found on the south end of the square, will surely be seen when the famous ball drops on New Years Eve. 

In an interview at the L.A. Auto Show, Michael Sprague, vice president of marketing for Kia Motors America, said that it expects millions of people all over will see the new Sorento.

Through mid-January, 60-second commercial spots will be seen in 16,000 movie theaters that will focus on Kia's new plant in West Point, Ga., where the Sorento will be built. 

Sprague said that it wants to get across the message to customers that it will be investing one billion dollars here and providing 2,500 jobs. He added that Kia is aiming to "instill confidence and trust" and that the company is "here to stay."

He narrates further that the Sorento, which made its North American debut at the L.A. Show, is "such an important vehicle to the company and the brand."

The SUV comes with a new 2.4-liter four-cylinder engine making 172 hp and a 3.5-liter pushing 273 hp. Both are mated to a new six-speed automatic transmission. The redesigned SUV goes on sale next month.

If you liked the article, share on:

Comments

Recommended

The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries