2011 Kia Sorento to be visible when the ball drops on New Year’s Eve

Article by Christian A., on August 27, 2010

Kia is making sure that the arrival of the 2011 Sorento is given an advertising launch that will blow everyone away. In fact, it is Kia's biggest launch ever and it will start off with a billboard in New York City's bustling Times Square that will be up until March.

The board, which is found on the south end of the square, will surely be seen when the famous ball drops on New Years Eve. 

In an interview at the L.A. Auto Show, Michael Sprague, vice president of marketing for Kia Motors America, said that it expects millions of people all over will see the new Sorento.

Through mid-January, 60-second commercial spots will be seen in 16,000 movie theaters that will focus on Kia's new plant in West Point, Ga., where the Sorento will be built. 

Sprague said that it wants to get across the message to customers that it will be investing one billion dollars here and providing 2,500 jobs. He added that Kia is aiming to "instill confidence and trust" and that the company is "here to stay."

He narrates further that the Sorento, which made its North American debut at the L.A. Show, is "such an important vehicle to the company and the brand."

The SUV comes with a new 2.4-liter four-cylinder engine making 172 hp and a 3.5-liter pushing 273 hp. Both are mated to a new six-speed automatic transmission. The redesigned SUV goes on sale next month.

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries