2011 Kia Sportage gets the ‘Top Safety Pick’ Award from IIHS

Article by Christian Andrei, on August 30, 2010

The Top Safety Pick Award went to the 2011 Kia Sportage model as it has gotten the highest ratings in frontal, side, rear and rollover impact crash safety tests.

The Insurance Institute for Highway Safety (IIHS) based its overall evaluation on different measurements that are particular to each crash angle as well as the overall impact on crash test dummies during collision.

Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA), said that the Kia brand is committed to offering the highest levels of passenger safety with its comprehensive list of cutting-edge technologies and features for increased crash protection.

He added that this model's sleek and modern appearance is included in Kia's transformation while keeping Kia's core philosophy of providing exciting, fun-to-drive vehicles with high levels of value, quality and safety.

The 2011 Sportage's standard safety equipment includes driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC), Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS) and a Brake Assist System (BAS).

One good thing about the new 2011 Kia Sportage is that it comes fitted with a wide array of standard safety equipment. For instance, both trims feature driver and passenger advanced front airbags, front seat-mounted side airbags and side curtain airbags as well as front active headrests.

Both trims also feature four-wheel Antilock Brake System (ABS), Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS), Electronic Stability Control (ESC) and a Brake Assist System (BAS). Moreover, all 2011 Kia Sportage models feature, as standard, Hill Start Assist Control (HAC) that helps in preventing the SUV from rolling backward as it tries to start off on uphill grades; and Downhill Brake Control (DBC) that locks the SUV at a slow speed when going downhill to allow its driver to focus on steering.

Likewise, the new 2011 Kia Sportage could be specified with an available back-up warning sensor that assists drivers while backing up by letting out an audible warning if the SUV moves towards an obstruction.

This system could be complemented by an available rear-view back-up camera that allows drivers to see objects behind the Sportage. Aside from these safety elements, the new Sportage gets a series of standard technology features like an AM/FM/CD/MP3/Sat audio system with SIRIUS Satellite Radio capabilities with three months of complimentary service.

Both trims are also fitted with auxiliary and USB audio input jacks that allow linkage with MP3 players, as well as Bluetooth connectivity with steering wheel-mounted voice activation controls for hands-free operation for compatible phones.

Underpinned by a redesigned platform, the new 2011 Kia Sportage is powered, as standard, by a 2.4-liter DOHC 16-valve four-cylinder engine with Continuously Variable Valve Timing (CVVT).

With an output rating of 176 hp and fuel economy ratings of 22 mpg city and 31 mpg highway, this 2.4-liter engine is more powerful and more fuel efficient than the 2.7-liter V6 engine its replaces. The new 2011 Kia Sportage is available in three trims -- Base, LX and EX – and has a starting price of $18,295.

Press Release

2011 Kia Sportage Named '2010 Top Safety Pick' By Insurance Institute for Highway Safety

Joining the 2010 Forte compact sedan, 2010 Soul urban passenger vehicle and 2011 Sorento compact crossover utility vehicle (CUV), the all-new 2011 Sportage CUV has been recognized as a "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS) in the small SUV category when built after March 2010. Arriving in Kia showrooms now, Sportage received the organization's top honor by earning "Good" ratings -- the highest achievable -- in frontal, side, rear and rollover impact crash safety tests. The Sedona minivan was the first Kia vehicle to receive the IIHS "Top Safety Pick," along with the "Safest Minivan Ever Tested" distinction from IIHS, shortly after its launch in 2006, and again in 2007, 2008 and 2009.

"The Kia brand is committed to providing consumers with the highest levels of passenger safety by providing a comprehensive list of cutting-edge technologies and features for increased crash protection," said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA). "The 2011 Sportage's sleek and modern appearance continues Kia's design-led transformation while staying true to the company's core philosophy of providing consumers with exciting, fun-to-drive vehicles with high levels of value, quality and safety."

Ratings from the Institute are based on results from frontal, side and rear impact crash tests, and for 2010 a good performance in a roof strength test -- to measure protection in a rollover -- also was required to win. Each vehicle's overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible.

Like all Kia vehicles, the 2011 Sportage is equipped with a long list of standard safety equipment. Both trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC), Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS) and a Brake Assist System (BAS), which recognizes an emergency stop and delivers significant braking power. Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter locks the vehicle at a slow speed down steep grades so the driver can focus their attention on steering.

To assist drivers when the vehicle is in reverse, an available back-up warning sensor helps the driver avoid contact with certain objects in the vehicle's path by triggering an audible warning when the vehicle approaches an obstruction, while an available rear-view back-up camera enables drivers to view certain items behind the vehicle.

The 2011 Sportage, which utilizes a completely redesigned platform, comes standard with a 2.4-liter DOHC 16-valve four-cylinder engine with Continuously Variable Valve Timing (CVVT), offering more power (176 hp) and better fuel economy (22/31) than the previous 2.7-liter V6 engine. Sportage also comes equipped with impressive standard technology features throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities with three months complimentary service(1). Also standard on both trims are auxiliary and USB audio input jacks for connecting with MP3 players and Bluetooth®(2) wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones. Available in three trims -- Base, LX and EX -- pricing for the dynamic compact CUV begins at $18,295(3).

Kia Motors America in 2010

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the UVO powered by Microsoft® advanced hands-free in-car communication and entertainment system (expected to be available in select Kia models in the U.S. later this year). The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled(4) at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.

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