2011 Mazda MX-5 Kendo Special Edition: official details, photos, specs and price

Article by Christian Andrei, on February 24, 2011

Mazda will debut a new special edition of its iconic sportscar, the MX-5, to celebrate the milestone of having built more than 900,000 units globally. UK sales of the world’s most popular roadster have totaled to more than 100,000 cars. The car is dubbed the ‘Kendo Special Edition,’ which refers to “The way of the Sword.”

This is a modern Japanese martial art known for its fighting spirit, eye-catching dynamic movement and refinement.

Starting March 1, Mazda will have two versions available. The Mazda MX-5 1.8i Kendo soft-top has a price tag of £19,255 (OTR) and the more powerful Mazda MX-5 2.0i Kendo roadster coupe is priced at £22,320 (OTR).

The Kendo models are targeted at the traditional soft-top roadster customer and those who are looking for a more premium product with the Roadster Coupe.

Both Kendo models are based on the ‘SE’ derivatives. They feature a unique Stone Leather interior (with Stone coloured stitching on the steering wheel, gear knob and handbrake), unique 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps, heated seats, brushed aluminum style-bar trim and aluminum pedals.

The Kendo Roadster Coupe features a premium BOSE audio system, Bluetooth hands-free and cruise control. These two versions are available with a Sparkling Black or Dolphin Grey mica paint finish free of charge.

Press Release

NEW MAZDA MX-5 ‘KENDO’ SPECIAL EDITION ON SALE FROM 1 MARCH

To celebrate global production of the Mazda MX-5 passing 900,000 units, UK sales of the world’s most popular roadster reaching more than 100,000 cars and the approach of spring – Mazda is introducing a new special edition of its iconic sportscar.

The ‘Kendo Special Edition’, is named after “The way of the Sword” – a modern Japanese martial art renowned for its fighting spirit, eye-catching dynamic movement and refinement. Two versions of the newcomer will be available from 1 March 2011. The Mazda MX-5 1.8i Kendo soft-top costs £19,255 (OTR) and the more powerful Mazda MX-5 2.0i Kendo roadster coupe has a £22,320 (OTR) price tag.

“Special Edition models of Mazda MX-5 have always been eagerly received by UK consumers and I’m sure the two new Kendo models will trigger a strong wave of fresh interest in our long-running star performer,” comments Mark Cameron, Sales Director, Mazda UK. “In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, with UK customers accounting for over 10 percent of global sales, while it has received a host of ‘best sportscar’ awards from motoring and consumer media. The enhanced practicality of the third-generation models, has enabled the MX-5 to become much more than a ‘sunny weekend’ car and our Roadster Coupe now accounts for the majority of sales as buyers look to use their Mazda sportscar all-year round.”

The Kendo models are designed to appeal to both the traditional soft-top roadster customer and those is in search of a more premium product with the Roadster Coupe. Based on the ‘SE’ derivatives, both Kendo models feature a unique Stone Leather interior (with Grey coloured stitching on the steering wheel and handbrake), unique 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps, heated seats, brushed aluminium style-bar trim and aluminium pedals.

The Kendo Roadster Coupe boasts three additional items of equipment – a premium BOSE® audio system, Bluetooth® hands-free and cruise control. Both versions offer a choice of Sparkling Black or Dolphin Grey mica paint finish – free of charge.

Mechanically the Kendo twins are identical with their regular siblings, delivering the same unique driving pleasure. The Kendo soft-top is powered by a 126ps 1.8-litre engine, the Roadster Coupe by a 160ps 2.0-litre unit.

“Today, the Mazda MX-5 remains unrivalled as a rewarding sportscar that can also be used for everyday motoring throughout the year. The MX-5 soft-top continues to offer the purest, fun-to-drive thrills, while the Roadster Coupe adds to those thrills with an even more premium experience, and the same exhilarating drive,” adds Cameron.

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