2011 Mazda2 Yozora Limited Edition

Article by Christian Andrei, on August 29, 2010

Even before the Mazda2 is launched in North America, the carmaker is already making plans to produce a special edition model. The Mazda2 Yozora model will be offered exclusively in Canada. The term 'Yozora' can be roughly translated to 'night sky.' And to fit that theme, the model gets a unique black paint hue.

A special decal package has also been prepared for this car. The number 2 is stamped across the driver's side front fender in a variety of colors. The package offers a unique rear spoiler, a chrome tailpipe, and 16-inch aluminum wheels covered in Toyo high performance rubber.

Mazda also designed the car to adapt to Canada's cold winters. The car is equipped with a set of winter tires that are mounted on steel wheels. The interior of the Mazda2 Yozora edition is similar to that of the Mazda2 GM trim level, except that it gets special floor mats.

The special edition's standard equipment includes air conditioning, heated exterior mirrors, remote keyless entry, cruise control, and an upgraded sound system.

Mike Collinson, director of marketing and product strategy for Mazda Canada, said that the Mazda2 Yozora is expected to appeal to a younger group who are believed to value 'individuality and expression.'

The Yozora is seen to attract this group with its 'captivating design, exceptional value, and fun-to-drive attributes.'

Collinson also said that the Yozora offers the most in-demand accessories and customization in one convenient package.

The Yozora is priced from about $19,280 or $19,200 in American dollars, excluding destination charge. Only 500 units of the limited edition vehicle will be built. Customers can opt for a five-speed manual transmission or a four-speed automatic.

Press Release

2011 Mazda2 "Yozora" Edition

Mazda Canada Inc. today announced the launch of a special edition of its all-new 2011 Mazda2 subcompact: the Mazda2 Yozora.

Fittingly, the Mazda2 Yozora (yó-zo-ra), which means "night sky" in Japanese, is completely swathed in a brilliant black exterior finish and features a "2" themed decal package on the front driver's side bumper and fender. A unique raised rear spoiler, short stubby antenna, chrome tailpipe and 195/45R16 Toyo Proxes T1R performance tires mounted on special edition 16-inch alloy wheels finished in silver and contrasting black add to the fierce design.

"Yozora" tailgate badge, unique "Yozora Edition" floor mats and 185/55R15 winter tires mounted and balanced on Mazda steel wheels, are also included with the special edition.

The Mazda2 Yozora is based on the entry-level Mazda2 GX trim (paired with either a five-speed manual or four-speed automatic transmission), with air conditioning and a Convenience package, which consists of heated door mirrors, remote keyless entry, jackknife key, steering-wheel mounted cruise control and audio controls, two additional speakers, exterior temperature gauge, trip computer, body-coloured door mirrors and handles, and interior silver accents throughout.

"With its captivating design, exceptional value and fun-to-drive attributes, the Mazda2 Yozora will cater to our younger enthusiasts, who value individuality and expression," said Mike Collinson, director of marketing and product strategy, Mazda Canada. "For under $20,000, Yozora offers the most sought-after accessories and customization in one convenient package."

Exclusive to the Canadian market, the Mazda2 Yozora edition has a starting MSRP of $19,280. Only 500 units are being produced and they will be available in dealerships in July 2010.

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