2011 Mercedes-Benz C-Class sales to start in Europe next week

Article by Christian Andrei, on January 7, 2011

Mercedes-Benz announced today that the all-new 2012 C-Class (2011 model year on the European market) will go on sale in Spring 2011 and orders will be taken starting January 10. The bad news is that the car will go on sale first in Europe, while the American market will see the car later this year.

Still, the 2012 Mercedes-Benz C-Class will make its world debut next week, at the 2011 Detroit Auto Show. The new model comes with revised front and rear, as well as many new assistance systems.

Some of these systems include the ATTENTION ASSIST fatigue detection system, DISTRONIC PLUS proximity control and ECO start-stop function help to reduce fuel consumption by up to 31 percent compared to the predecessor model. The C-Class facelift is one of the most comprehensive in the brand’s history.

According to Joachim Schmidt, Executive Vice President Sales and Marketing at Mercedes-Benz Cars, the German luxury carmaker implemented a comprehensive facelift of the new C-Class to make it as premium as its other offerings in terms of drive and safety systems.

Schmidt added that the new C-Class is now laden with a number of high-quality interior features also found in the new CLS, thereby allowing it to set new segment standards in terms of perceived value and sense of quality. He added that Mercedes is confident that this facelifted C-Class will continue the success of its predecessor.

In fact, the C-Class is the carmaker’s best-selling model range, with over 1 million examples sold since its launch in 2007. Around 25 percent of total volume of the C-Class sedan was delivered in the United States, which makes it its largest single market. It is closely followed by Germany and China.

Mercedes has already sold around 8.5 million vehicles in the segment since its entry in 1982 through the 190 series. Compared to its predecessor, the new C-Class boasts of over 2,000 new parts. Both its front and rear ends feature stunning and dynamic styling.

Moreover, the C-Class facelift comes with an array of new assistance and safety systems like the ATTENTION ASSIST fatigue detection system and the DISTRONIC PLUS proximity control.

This facelift could be availed with much improved 7G TRONIC PLUS automatic transmission and an ECO start-stop function – both helping save up to 31 percent of fuel, as compared to its predecessor.

Additionally, the new C-Class features a new generation of telematics systems that includes a new instrument cluster with an integrated display and that offers Internet access and 3D city models.

Press Release

Sales Start of the New Generation Mercedes-Benz C-Class

On January 9, 2011, the eve of the North American International Auto Show in Detroit, Mercedes-Benz will be presenting the new generation C-Class. Beginning on January 10, orders will be taken for the vehicle in Europe, where sedan and estate will hit showrooms in spring 2011.

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “The C-Class is a highly successful model that has been attracting more and more customers from all over the world since its launch: The demand for the current model range even exceeds the success of its predecessor after the same period since its market launch.”

The C-Class facelift is one of the most comprehensive in the brand’s history. “Regarding on its drive and safety systems, our bestseller now matches our luxury vehicles,” adds Schmidt. “And with the many high-quality interior features, which are reminiscent of those in the new CLS, the car sets new standards in its segment for perceived value and sense of quality. We are therefore confident that it will continue the success story of its predecessor.”

The C-Class is Mercedes-Benz’ best-selling model range. Well above one million units of the current C-Class have been sold since the model was introduced in 2007. The most important sales market for the C-Class sedan is the U.S. (25 percent of total sales), followed by Germany and China. Mercedes-Benz has sold around 8.5 million vehicles in the C-Class segment since the first vehicle was introduced back in 1982 (known as the 190 series at the time).

New C-Class thoroughly modernized; now with more than 2,000 new parts

C-Class from its predecessor. The car’s front and rear are now more striking than even before. In addition to featuring a dynamic design, the vehicle particularly impresses with its many new assistance systems. Thanks to features ranging from the ATTENTION ASSIST fatigue detection system to DISTRONIC PLUS proximity control, the C-Class reaches a new level of safety.

In addition, new engines, the enhanced 7G TRONIC PLUS automatic transmission, and the ECO start-stop function help to reduce fuel consumption by up to 31 percent compared to the predecessor model. The
C-Class is also a pioneering automobile with its new generation of telematics systems, which consist of a new instrument cluster with an integrated display, offering services such as Internet access and three-dimensional city models.

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