2011 Mitsubishi ASX sales exceed expectations

Article by Christian Andrei, on August 29, 2010

Mitsubishi's 2011 ASX is already making waves in Japan. Dealerships received the car only last Feb. 17 but to date, the company has received 5,169 orders.

The carmaker had initially hoped to sell about 1,500 units each month. The ASX, which is known as the Outlander Sport in the US, is compact and is fuel efficient.

Owners may also opt to outfit the car with four-wheel drive or a CVT. What makes the ASX more appealing is that it is included in Japan's list of small, gas-sipping cars that can take advantage of a tax break.

Of the 5,169 orders, about 75% chose the highest "G" specification with wide-angle HID headlights and push button start.

The "M" spec attracted 18% of buyers and the entry-level "E" spec got 7%. The US-grade Outlander Sport will offer the 2.0-liter MIVEC four-cylinder as standard.

This car will debut at the New York Auto Show later this month and will arrive at dealerships this fall. Mitsubishi has yet to announce further specifications for this car though.

This car is believed to be popular in China because many of its buyers have chosen to downsize from luxury SUVs and large sedans. Whether the 2011 Outlander Sport will achieve the same success in the US is the big question.

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