2011 Mitsubishi i-MiEV U.S. pricing announced

Article by Christian Andrei, on April 21, 2011

The i electric vehicle from Mitsubishi Motors North America has a starting price of $27,990 (plus shipping), making it the cheapest all-electric vehicle in the U.S. The small EV, which will go on sale late this year, is Mitsubishi's first project in its intention to be reinvented as a global leader of electric as well as fuel-efficient gasoline-powered vehicles.

At the New York auto show, Mitsubishi revealed that the car will be priced from $20,490 after a federal tax credit of $7,500 is deducted.

Mitsubishi hasn't indicated how much the delivery charge is but its other models have a freight charge of $780. In comparison, the Nissan Leaf is priced from $33,630, inclusive of delivery charge, before federal tax incentives.

Yoichi Yokozawa, CEO of Mitsubishi Motors North America, claims that the i can be driven for about 85 miles on a single charge. Mitsubishi anticipates that it will sell about 2,000 i units each year in the U.S. Pre-orders can be placed by customers starting Friday.

All they need to do is deposit $299.00 via PayPal. For the home inspection, an additional $99.99 is charged. Mitsubishi would first have to check the home electrical system to make sure that it can handle charging the i.

However, the home inspection fee is waived for the first 2,000 customers who make the deposits and then possess the cars. After the inspection, the order will be finalized by a Mitsubishi dealer. Yokozawa anticipates that the first deliveries to retail customers likely will take place in January 2012.

Press Release

Mitsubishi Reveals Low Pricing, Easy Pre-Order Process for Acquiring the Avant-Garde Electric-Powered Mitsubishi i

Mitsubishi Motors North America, Inc., (MMNA) has announced the pricing for the company's advanced 100% electric Mitsubishi i, powered by Mitsubishi innovative Electric Vehicle (MiEV) technology, that will be available for pre-order beginning on Earth Day, April 22, 2011.

The all-new 2012 Mitsubishi i (ES trim level) will have a starting net MSRP* after federal tax credit of only $20,490 – a substantial savings of several thousand when compared to its mass-produced production EV competition! What's more, the upgraded SE trim level of this forward-thinking electric vehicle includes a dynamic 360-watt, 8 speaker deluxe sound system, leather-wrapped steering wheel and shift knob, upgraded seating material with silver interior accents, unique two-tone interior I/P and door panels, 15-in. alloy wheels, and fog lamps with DRL function at a net MSRP of only $22,490*. An available factory SE premium package is also available for an additional $2,790 MSRP and includes a DC quick charging port for ultra-fast Level 3 battery recharging (80% full in only 30 minutes!), HDD navigation system with rearview camera, FUSE Hands-free Link™ with USB port and steering wheel-mounted audio controls.

Despite its attractive sticker price, the base model Mitsubishi i ES packs a full complement of welcome standard equipment and amenities. These include speed-sensitive electric power steering (EPS), LED rear tail lamps, driver seat heater, electric air conditioning with micron filter, remote keyless entry, 3-spoke sport steering wheel, an on-board recharging system with 120V portable 8 amp charging cable, and a 4 speaker, 100-watt AM/FM/CD audio system with MP3/WMA playback.

An available Cold Zone package will be offered on both the ES and SE trim levels for only $150 MSRP that includes a Li-Ion Battery Warming System and heated outside mirrors.

Additionally, Mitsubishi is making the process of pre-ordering the company's breakthrough all-electric production car a simple 4-step procedure that can be completed in a matter of minutes. And for the first 2,000 who place a pre-order and take possession of the Mitsubishi i, these early adopters will not only be on their way to taking delivery of a unique vehicle that is as space efficient as it is eco-friendly, but Mitsubishi will waive the home electrical inspection fee – a $99.99 value.

Step 1: Visit i.mitsubishicars.com beginning on Earth Day (April 22, 2011) and create your Mitsubishi i account which includes your "My Mitsubishi i" page. Users can then check the order status of their vehicle and receive the latest news and information on the Mitsubishi i. You'll also be able to select your vehicle's color and trim package.

Step 2: Place a refundable deposit of $299.00 via PayPal, plus $99.99** for the required home electrical inspection, (except for those who do not take advantage of the aforementioned Mitsubishi offer to waive the inspection for the first 2,000 to pre-order and purchase Mitsubishi's new EV).

Step 3: Schedule an inspection of your home's electrical system performed by our affiliated trained experts to make sure that it can efficiently charge your new 100% electric-powered Mitsubishi i.

Step 4: As the anticipated delivery date for your vehicle approaches, a Mitsubishi representative will contact you to confirm your vehicle's features and color choice, along with confirming your final sales price (your $299.00 deposit will be applied to the final price of your car at this time).

*Includes federal tax credit of $7500.

**Home electrical inspection may necessitate an additional surcharge, depending upon consumer's location.

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