2011 Opel Ampera priced at €42,900

Article by Christian Andrei, on November 12, 2010

The European unit of General Motors Co. will sell the Opel/Vauxhall Ampera (a rebadged Chevrolet Volt) for EUR42,900 (about $58,000). However, Opel sales and marketing head Alain Visser said in a statement that the steeper price of the Ampera will come with high quality features.

Premium features to be included in the Ampera include Bose speakers and touch-screen monitors. Opel said it has starting taking reservations for the Ampera and deliveries are set to start commence in October 2010.

The Ampera will be produced alongside the Volt at GM’s plant in Warren, Michigan, and the Ampera shares Volt’s technology. But it has more styling modifications like Opel’s bold-looking grille.

Opel said it will not offer buyers the opportunity to buy the Ampera at a lower cost while leasing the car’s expensive battery pack, which is a retail model that some carmakers use to bring to sticker prices of their EVs in line with conventionally-powered cars.

Meeting the travel needs of the public without harming the environment is regarded to be one of the main advantages of owning a MY2011 Opel Ampera. There is no need for the driver to frequently queue at fuel stations since the EV can be recharged wherever there is an electric outlet.

There is also no need for drivers to worry about the Ampera being able to tackle different weather conditions as it has been designed and developed to run on electricity at all times and speeds. Whenever needed, the Ampera offers travel versatility for its owners.

Drivers can rely on full electric power – stored in a 16-kWh lithium-ion battery – for the first 40 to 80 kilometers of emission-free and environment-friendly driving. Since research showed that around 80 percent of Europeans drive less than 60 kilometers a day, traveling with an emission-free Ampera would be an ideal proposition.

Once the battery’s power goes low, drivers can quickly recharge it within around three hours at 230v by simply plugging the Ampera’s on-board charge system into a standard outlet. Should drivers need to travel a distance longer than the Ampera’s offered EV range, their worries will be negated with a gasoline-fueled engine/generator.

Together, power from a fully charged electric battery and from a full-tank gasoline engine allows the Ampera to travel over 500 kilometers. Aside from Ampera’s travel versatility, its other selling points include its stylish yet efficient design and the premium content within its cabin like Bose speakers and touch-screen monitors.

Ampera features Opel’s new design language that includes a prominent grille, bold Opel badge and bold boomerang headlamps. Since every aspect of the vehicle was made for efficiency, the Ampera is now one of the most aerodynamic and energy-efficient vehicles in the market.

Press Release

Opel Ampera – Revolutionary Electric Car Starts at 42,900 euros

Electric mobility begins now: Starting today, Opel will begin taking reservations for the 2011 Ampera, Europe’s first electric vehicle that also features extended-range capability.

Electric mobility is the best solution for reducing automobile emissions and dependency on petroleum but if electric vehicles are to have a significant benefit on the environment and society, they must be attractive to a wide variety of buyers, not just city dwellers. Now this ambitious goal has become considerably easier to reach – with the revolutionary Ampera electric car.

The majority of drivers will find an electric car, such as the Ampera, remarkably easy to accept. That is because in addition to a powerful, 16 kWh lithium-ion battery, it has a unique electric propulsion system that extends its driving range. While providing all the benefits of state-of-the-art battery electric vehicles, such as zero tailpipe emissions and spirited performance, the innovative Ampera is not compromised by the typical disadvantages, such as limited range or long hours of immobility spent recharging a large battery.

That makes the five-door, four-seat Ampera the first electric car in Europe to give owners the freedom to drive wherever, whenever they want, with no worries of being stranded with a depleted battery. The manufacturer’s suggested retail price throughout Europe for the base model starts at 42,900 euros, including national VAT. In Germany, with 19 percent VAT, the Ampera net price is 36,050 euros. Because trim levels will differ from market to market, prices in each country may differ. Customers wishing to reserve an Ampera can register at www.opel-ampera.com and become an ‘ePioneer’, receiving exclusive news and a chance to test drive the electric car. In addition, they will be among the first to have the opportunity to own Europe’s first practical, family electric car. Sales start in the fourth quarter of 2011.

Some competitors choose to split their offers for electric cars into two portions: a base price for the car and a leasing rate for the battery pack. This does make the price appear attractive because the battery leasing rate is not highlighted. However, battery leases are paid monthly for several years, so the total cost is roughly the same as a car whose total price includes both the car and the battery. Opel’s pricing scheme eliminates confusion by listing the total cost of the car and battery. Opel is also researching customer preferences regarding financing and leasing schemes for the Ampera. The company will announce these options later.

“The Ampera defines a new class of e-mobility. No other electric vehicle provides the freedom of individual transportation as the Opel Ampera,” said Alain Visser, Vice President of Sales, Marketing and Aftersales at Opel. “We have compromised on nothing. The Ampera is a beautiful car that is as fun to drive as it is packed with premium content.”

Reliable battery not disturbed by inclement weather

The Ampera is an electric vehicle that can operate in a wide range of weather climates. It is powered by electricity at all times and speeds. For the first 40 – 80 km, power is supplied by the electricity stored in the 16-kWh, lithium-ion battery. While driving on electricity delivered by the battery, the Ampera drives free of gas- and tailpipe-emissions.

Independent research found that about 80 percent of Europeans drive less than 60 kilometers per day, so the Ampera would meet their requirements. When the Ampera’s battery runs low, the battery can be recharged in about three hours at 230v by plugging the vehicle's on-board charge system into a standard outlet. Because the battery can be re-charged quickly, most Amperas are likely to be driven in battery mode nearly all the time.

If a longer trip is required, the gasoline-fueled engine/generator can seamlessly extend the total driving range to more than 500 kilometers on a full tank. This range-extending technology means the Ampera is suitable for worry-free daily use by the whole family.

If electric vehicles are to have a significant benefit on the environment, they must be sold in high volume. Electric cars like the Ampera – with extended range capability – are the quickest way to reach this goal because they require few adjustments in lifestyle.

Beautiful design – clearly an Opel

The Ampera carries the DNA of Opel’s new design language – a prominent grille, bold Opel badge and daring boomerang headlamps. Every element of the Ampera was designed and analyzed for efficiency, making the Ampera one of the most aerodynamic and energy-efficient vehicles in the market.

Inside, the Ampera is packed with the premium content fitting for a ground-breaking vehicle. From Bose speakers to touch-screen monitors, this car brings mobility to the 21st century.

Topics: opel, opel ampera, sedan

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