Peugeot is launching the new 308 in the UK market. The Peugeot 308 features all the latest styling elements on the Peugeot 508 and the SR1 Concept Car. Since the launch of the 308 in September 2007, more than 900,000 models have been sold worldwide. The 308 is the second most popular Peugeot model in the UK with over 84,000 vehicles sold.
Buyers of the new Peugeot 308 have three body styles to choose from: Hatchback, CC and SW. It is also available in four multi-model trim levels: Access, SR, Active and Allure. A range topping hatchback and CC THP 200 model will also be offered in a single GT trim level. The New Peugeot 308 has an elegant and modern look courtesy of the latest LED headlamps and running lights.
The new model still has the dynamic and emotional strengths of the original Peugeot 308. In fact, these qualities were enhanced with the introduction of more efficient engines and Peugeot’s innovative micro-hybrid e-HDi Stop & Start technology, its latest generation technology.
When combined with Peugeot’s class leading 1.6 litre HDi FAP 112 Euro 5 diesel engine, the CO2 emissions are lower to 98 g/km. This engine option will be offered with either a six-speed manual gearbox or a six-speed electronically controlled manual gearbox (EGC).
As a result, the New Peugeot 308 has the lowest emissions in its segment. The models will come with air conditioning, ESP (Electronic Stability Programme), ABS, EBFD, EBA, front and rear electric windows with child security, remote control central door locking with deadlocks and six SMART safety airbags.
While the Peugeot 308 comes in various body shapes, its dimensions and quality of equipment remain the same, thereby ensuring that its occupants are able to enjoy a roomy and comfortable cabin. Moreover, all its safety elements are still of the highest level. At first look, the new Peugeot 308 features a design that borrows a number of stylistic cues from the Peugeot Marque.
It features new lines that help highlight the sporty disposition of the car. It also features a new front element that offers a fresh interpretation of the "floating" front grille concept. Peugeot gave more attention to unbroken surfaces as it strives to offer a sleek and elegant style.
Moreover, Peugeot has decided to make the central protective capping thinner and the single air intake became smaller to better highlight the sheer metal. The French brand also endowed the 308 with a number of styling elements that play up its natural elegance. For instance, the new front grille has been enhanced by a satin chrome bead and horizontal bars that are available in lustrous black or chrome, depending on the body shape (saloon, CC or SW).
Its lower front panel – which visually broadens the 308 – features a bottom part that incorporates new dual-function lights (both daytime and sidelights) that are sensually shaped like a boomerang. These meticulously finished new dual-function lights -- composed of variable intensity LEDs and a light guide -- are positioned on the upper surround of the fog light housing. These lights do not showcase the innovation level of the new 308 but also create a distinct visual signature day and night.
On the other hand, the upper section of the lower panel features the bonnet’s V-shaped nose, which has been redesigned to closely reflect the 308’s mechanical assembly while connecting with the floating front grille. The Peugeot badge now boasts of a new dual material construction and is mounted on the tip of the bonnet through a new black lacquer base set with a V-shaped chrome bead. More than ever, this nose features a more fluid and more curvaceous outline, especially at the junction of the lights and the bonnet.
Its smooth glass front headlamps indicate a refined yet assertive appearance. This appearance becomes more imposing once the 308 is specified with bi-directional Xenon headlamps with titanium colored base. On the side, the new Peugeot 308 features a styling line that flows from the front wheel arches, runs through the body sides and the rear lights, then drops towards the lower rear panel and ends in the lower section.
Furthermore, the new Peugeot 308 has a lateral glazed surface that follows a dropping waistline. It also has a panoramic rear window that overlaps the rear quarter panel pillars. The company will unveil the new Peugeot 308 at the 2011 Geneva Motor Show, and commence its sales in Europe in April 2011. The Peugeot 308 hopes to continue the momentum of success of the 308 family, of which nearly 900,000 units have been sold since it was launched in September 2007.