Delivery of Porsche’s 911 Speedster is expected to start in November but because the orders are increasing “by the hour,” it’s possible that the 408hp Speedster may sell out by the end of October, according to development chief Wolfgang Duerheimer. The fourth version of the 911 Speedster is currently on display at the Paris auto show.
The sports car will have a limited production run of only 356 units, with each being priced at $275,000. Duerheimer revealed that vehicles such as the 911 Speedster have a “sizeable fan community.” He expressed confidence that the new Speedster would be a “big hit.”
As the global economy appears to be on the road to recovery, luxury-car makers including the top two (BMW AG and Daimler AG's Mercedes-Benz division) have decided to increase sales or earnings forecasts this year.
Meanwhile, Volkswagen AG's Audi luxury brand is aiming to achieve record deliveries. At the Paris Auto Show, representatives from BMW and Audi have also declared that they expect their small cars to sell out.
CEO Matthias Mueller, who took Porsche's top post last Wednesday, will be overseeing a growth strategy that includes the launching of the 911 Speedster. Mueller takes over the position left by Michael Macht, who transferred to Volkswagen to be production chief.
Duerheimer said that Porsche will be increasing its lineup from 38 models (from four vehicle lineup) in order to achieve its goal to nearly double annual sales to 150,000 cars and sport-utility vehicles by about 2014. [via autonews - sub. required]