Part of Chrysler’s plan to rebuild sales, the 200 sedan and Town & Country minivan are the first to roll out. The Town & Country and 200 will arrive in dealerships this December while the marketing launches will take place in early 2011. Olivier Francois, brand CEO and head of marketing for all Chrysler Group brands, said that Chrysler has yet to choose its advertising agencies.
The 300 large rear-drive sedan will arrive in the market in March while the 200 convertible will be seen at the Los Angeles auto show and will start selling in April. Those four vehicles are expected to sustain the Chrysler brand until Fiat-based vehicles begin arriving in 2012 and 2013.
A dual-dry clutch transmission, which is sourced from Fiat, will be offered on the 200 sometime in mid-2011. It will only be installed along with the 2.4 four-cylinder world engine produced at Chrysler's Dundee, Mich., engine plant. Initially, the 200 will be available with the Pentastar V-6 engine, mated to a six-speed automatic transmission; and the four-cylinder engine, which is offered with either a four- or six-speed automatic transmission.
The 200 will have four trim level options: entry level LX, Touring, Limited and an S model (which is expected to arrive in the spring). The LX is priced from $19,995, including shipping, while the Limited has a starting price of $24,995.
Only one engine, the Pentastar V-6, is offered with the 2011 Town & Country. This will have three models: Touring, Touring L and Limited. Francois said that these two vehicles have different missions. The 200 is meant to appeal to new customers while the other one is intended to penetrate the market. [via autonews - sub. required]