2011 Toyota Etios introduced in India

Article by Christian Andrei, on December 5, 2010

Toyota Motor Corp. has launched Etios, its Indian-built sedan. With the Etios, Toyota is hoping that it will be able to rise the ranks from its lowly seventh place in terms of sales in India, which is Asia's second-fastest growing major economy. At INR496,000 ($10,900), the Etios is Toyota's cheapest offering in India.

Toyota President Akio Toyoda personally unveiled the car in Bangalore, the first time he's attended an overseas car presentation as CEO. He says his firm aims for a full-scale presence in India.

With a market share of 2.8 percent in India in the first 10 months of 2010, Toyota would have to attract customers away from market leaders Hyundai Motor Co., Maruti Suzuki India Ltd. and General Motors Co. Toyota aims to get 10 percent of the market in five to seven years.

Darius Lam, a Bangkok-based analyst at researcher J.D. Power & Associates says Toyota has been slow in getting its act together in India.

Apparently, Toyota realizes that it has to prioritize the Etios as it is the only new car the company did not delay amid the global financial crisis. The Etios is set to compete with Hyundai's i20 and Maruti Suzuki's Swift subcompacts.

Topics: toyota, sedan, india

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries