2011 Toyota Prius Generation “X” introduced in the UK

Article by Christian Andrei, on October 26, 2010

In order to celebrate the 10th anniversary in the UK, Toyota revealed today the Prius Generation “X”, a special edition model featuring new body kit, 17-inch multi-spoke alloys, rear privacy glass and embossed black leather upholstery. Limited to just 1,000 units, the new car will be priced at £26,150 (including 20 percent VAT).

The new car features the same engines as the standard version of the Prius, which means that you will find the same 1.8-liter VVT-i Atkinson cycle petrol engine delivering 98 hp at 5,200rpm and a maximum 142 Nm at 4,200rpm.

For those who don’t know, the Prius also comes with a 60kW electric motor works in tandem with the petrol engine to boost acceleration. The total output of the system is raised at 134 bhp.

According to Toyota, the car is capable to deliver a fuel consumption of 70.6mpg (UK) and 92g/km CO2 emissions. As expected, the Prius 10th Anniversary is offered with new equipment, same as the top-of-the-range T Spirit model.

This means that we find a with HDD satellite navigation (with integrated sound library), rear parking monitor, Bluetooth, Intelligent Park Assist, cruise control, smart entry and start, rain-sensing wipers and head-up display.

The interior is completed by the high-quality black leather upholstery, embossed with the 10th anniversary logo. If you are a fan of the Toyota Prius, make sure you check the first photo with the all-new Prius MPV - here!

Press Release

Special edition model celebrates Toyota hybrid’s first 10 years

  • Toyota marks 10 years of Prius in the UK with Prius 10th Anniversary special edition model
  • Special features include body kit, 17-inch multi-spoke alloys, rear privacy glass and embossed black leather upholstery
  • Production limited to 1,000 examples
  • Available to order now, price £26,150

Your eyes don’t deceive you: Prius has turned street-sharp with front, rear and side skirts, 17-inch smoked-finish alloys and dark-tinted privacy glass. The new look belongs to a special edition model that celebrates the world-beating hybrid’s first 10 years in the UK.

And don’t assume that dressing up Prius for this landmark occasion compromises its peerless environmental performance. The new Prius 10th Anniversary is every bit as fuel-frugal and tax-friendly as its more sober-suited stablemates, with 70.6mpg and 92g/km combined cycle consumption and CO2 emissions.

Prius’s birthday makeover extends to the car’s interior, too, with high-quality black leather upholstery, embossed with the 10th anniversary logo.

In other respects, Prius 10th Anniversary shares the same equipment specification as the top-of-the-range T Spirit model, so comes equipped with HDD satellite navigation (with integrated sound library), rear parking monitor, Bluetooth, Intelligent Park Assist, cruise control, smart entry and start, rain-sensing wipers and head-up display.

Only 1,000 examples are to be built, making this the most exclusive production Prius yet. White Pearl or Astral Black exterior paint finishes are available, and the on-the-road price is £26,150, Orders are being taken now, with first deliveries to customers this winter.

 

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