2011 Vw Jetta to be offered on Gilt for only $5,995

Article by Christian Andrei, on December 14, 2010

Gilt Groupe announced that it is partnering with Volkswagen of America and will sell three all-new 2011 Jettas to its members. The big surprise is that each car will be sold at a very affordable price of just $5,995. Yes, Volkswagen just made a discount of 10k, as the price for the 2011 Jetta starts at $15,995.

The sale will start on December 15th and it will be accessible only through Gilt mobile applications on the iPhone, iPod touch, iPad, and Android devices.

On December 16th and 17th, the sale will take place on Gilt.com as well as through the mobile applications. Each car will be presented in a one of a kind "Gilt Gold" wrap and nearly $18,000 in proceeds from the Jettas sold will be donated to the charity Dress for Success.

Gilt Groupe President Carl Sparks shared that the company is excited to partner with Volkswagen in order to sell the Jetta. The company has ensured that it will continue to provide insider access on a daily basis to a wide range of exclusive products. Sparks added that the sale allowed the company to extend this exclusivity by giving customers the chance to by a stylish and sophisticated car at a special price.

Tim Ellis, Vice President of Marketing for Volkswagen of America, Inc., also shared that Gilt as a partner was a perfect fit as the two companies cater to customers who put importance on sophistication, style, and quality at an affordable price.

Ellis further said that Gilt has offered a special price for the Jetta at $5,995 and this has helped the company take its 'Great for the Price of Good' slogan to a whole new level. This clearly will create the necessary attention and excitement for the model, he concluded.

The specially priced Jetta went on sale on December 15 but was only available by using Gilt’s mobile applications downloaded to an Android device, an iPhone, iPad, and iPod touch. Two days after that, on December 16 and 17, it was made available on Gilt.com, though it continued to be available on mobile applications.

The Jetta will all come with the unique "Gilt Gold" wrap. In addition, almost $18,000 of the proceeds from the sale of the Jetta had been donated to Dress for Success.

Once the sale period is over, Gilt members who had Jetta put on their "Wait List" would get a special incentive by Volkswagen which could then be redeemed at participating Volkswagen dealers across the country.

Press Release

Volkswagen Jetta Offered on Gilt

Beginning December 15th, Gilt Groupe, partnering with Volkswagen of America, will sell three all-new 2011 Jettas to its members. Each day beginning at noon ET, one car will be sold at an affordable price of $5,995. Volkswagen dropped the "1" from the incredible starting price of $15,995, further delivering on its "Great for the Price of Good" message. The flash sale will occur on three consecutive days. Volkswagen is the first automotive brand to be sold on Gilt, or any flash sale site in the U.S.

"We are extremely excited to be partnering with Volkswagen to sell the all-new Jetta," said Carl Sparks, President, Gilt Groupe. "Every day we offer insider access to a variety of exclusive products, and this sale allows us to extend that with the opportunity to buy a sophisticated and stylish car at an insider price."

"Partnering with Gilt was a natural fit for Volkswagen as both brands have customers who value style, sophistication, and quality products at an attainable price," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "By creating a special price of $5,995 for each Jetta on Gilt, Volkswagen has taken our tagline, 'Great for the Price of Good' to a new level that will certainly create excitement and attention."

On December 15th, the sale will only be accessible through Gilt mobile applications on the iPhone, iPod touch, iPad, and Android devices. On December 16th and 17th, the sale will take place on Gilt.com as well as through the mobile applications. Each Jetta will be presented in a one of a kind "Gilt Gold" wrap and nearly $18,000 in proceeds from the Jettas sold will be donated to the charity Dress for Success. Post-sale, Volkswagen will offer Gilt members who add the Jetta to their "Wait List" a special incentive that can be redeemed at participating Volkswagen dealerships nationwide.

The all-new 2011 Jetta delivers sophisticated style, precision German engineering, and Carefree Maintenance, all at an extremely accessible starting price starting at $15,995. In addition, the Jetta offers best-in-class rear legroom and features clean lines, refined side architecture, and premium style combined with Volkswagen's trademark precision German engineering. The all-new 2011 Jetta sets a new standard in its class and became available in U.S. showrooms in October.

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