2012 Audi A5 Facelift goes on sale, meets Europe’s sovereign debt crisis

Article by Christian Andrei, on November 6, 2011

Audi AG’s updated variant of the A5 coupe has started to sell in Europe, even as the region is faced with a sovereign debt crisis. The vehicle is tagged at 34,200 euros or $47,050. Karl-Heinz Grohe, director at a Hamburg advertising agency, related that the A5 was a "head-turner," as it is more of a prestige vehicle for those searching to enhance their look. Grohe has previously rejected the vehicle due to a possible recession in Europe.

The A5 is available as a convertible, a four-door Sportback and a two-door coupe. It is a core model for the Volkswagen AG unit, being positioned in the middle of the popular A6 and A4 lineups.

The vehicle highlights the company's sporty image for mid-range luxury purchasers and aids in boosting profit margins. The company comprises 44 percent of the operating profit of VW in the first nine months this year.

It needs the A5 to increase sales so that the automobile manufacturer can maintain its No. 2 spot in high-class vehicles after outperforming Daimler AG's Mercedes-Benz this year.

According to analysts, this will not be easy as Mercedes is better positioned for what could be a grave 2012. With its new line of cheaper and more utilitarian compact vehicles, Mercedes is poised to outperform Audi next year. Meanwhile, research firm IHS Automotive said that Bayerische Motoren Werke AG will probably extend its luxury lead with next-generation models of the 3-Series and 1-Series.

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