2012 Audi A5 Facelift goes on sale, meets Europe’s sovereign debt crisis

Article by Christian Andrei, on November 6, 2011

Audi AG’s updated variant of the A5 coupe has started to sell in Europe, even as the region is faced with a sovereign debt crisis. The vehicle is tagged at 34,200 euros or $47,050. Karl-Heinz Grohe, director at a Hamburg advertising agency, related that the A5 was a "head-turner," as it is more of a prestige vehicle for those searching to enhance their look. Grohe has previously rejected the vehicle due to a possible recession in Europe.

The A5 is available as a convertible, a four-door Sportback and a two-door coupe. It is a core model for the Volkswagen AG unit, being positioned in the middle of the popular A6 and A4 lineups.

The vehicle highlights the company's sporty image for mid-range luxury purchasers and aids in boosting profit margins. The company comprises 44 percent of the operating profit of VW in the first nine months this year.

It needs the A5 to increase sales so that the automobile manufacturer can maintain its No. 2 spot in high-class vehicles after outperforming Daimler AG's Mercedes-Benz this year.

According to analysts, this will not be easy as Mercedes is better positioned for what could be a grave 2012. With its new line of cheaper and more utilitarian compact vehicles, Mercedes is poised to outperform Audi next year. Meanwhile, research firm IHS Automotive said that Bayerische Motoren Werke AG will probably extend its luxury lead with next-generation models of the 3-Series and 1-Series.

A5 family from Audi is composed of the Cabriolet, Coupe, and the Sportback. Since making their debut, these models have managed to impress a lot of people due to their elegance. The use of sharp lines, muscular surfaces, and the silhouettes is more than proof but for Audi, there was a need to enhance the product and thus put in sharp new highlights.

The exterior gets an extra millimeter (0.04 in.) making the A5 Sportback measure 15.45 ft. long (4.71 m). Meanwhile both the Cabriolet and Coupe are now at 15.19 ft. (4.63 m). While the single-frame grille is still in high-gloss black, the upper corners have been beveled. In addition, both the lateral bars of the grille and the Audi rings have a sculpted look to them.

New in the front are the bumpers which have air inlets that are more pronounced and have massive struts. Redesigned features in the front include the flat fog lights and the grilles. Since the engine has a hood that has been sharply chiseled edges, it allows for a more three-dimensional look. Overall, the front end looks wider and flatter. Redesigned as well are the headlights where the interior was remodeled and the lower edge now has the form of a wave. By availing of the xenon plus headlights, offered as an option, the LED daytime running lights shape to become a homogenous and narrow clasp that frames the headlight.

To make turning light and cornering light more dynamic, the brand is making available an adaptive light system. Similar to the headlights, the rear lights have been redesigned as well and are offered with the continuous LED light strips as an option. Further, the bumper itself has various details added to it. Overall, the body has a low weight and shows high-vibrational comfort, excellent crash safety, and high rigidity.

Since the fenders in the front are composed of aluminum, it helps improve the distribution of the axial load. There are also a number of fine-tuning measures aimed at making the model aerodynamic like the lined underbody. With the available colors being reshuffled, there are now 16 colors offered for the exterior.

However the automatic acoustic top of the A5 Cabriolet will only be offered in 4 colors. For those who want a more dynamic appearance, the best option would be the S line exterior package.

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