2012 BMW 1-Series wins “Golden Steering Wheel” award

Article by Christian Andrei, on November 14, 2011

It has only been a few weeks since the new BMW 1 Series was launched but already, it has won its first international award. "Auto Bild" and "Bild am Sonntag" gave this edition of the BMW compact model the “Golden Steering Wheel” award. The trophy was presented to BMW AG Board Chairman Dr. Norbert Reithofer at a gala event in Berlin. The BMW 1 Series won in the category of compact automobiles.

The new BMW 6 Series Convertible is the second BMW model to contend for the "Golden Steering Wheel.” It had also taken second place in the category of open-top vehicles. This is the 36th year that the “Golden Steering Wheel” award has been given.

It is considered one of the most significant and tradition-steeped automobile awards in Europe. The award goes to the newly launched models that have impressed the most in that year. For the current year, 46 new models were considered in the numerous segments.

Readers were asked to vote for what they think is the best model in each class. Around 260,000 readers of the automobile magazine group "Auto Bild" and the Sunday newspaper "Bild am Sonntag" participated in the poll. There was also the verdict of a 42-member jury consisting of racing drivers, engineers, editors and celebrity testers.

The new BMW 1 Series topped both the readers’ vote and the jury's verdict in this compact vehicle category. It blew away its rivals with its excellent sporty style and efficiency, optimized comfort and bigger space, expressive design and top quality.

After the award ceremony, Dr. Norbert Reithofer said that the new BMW 1 Series’ success proves that it is “doing excellently in this segment, too." This is the second time that BMW won the "Golden Steering Wheel" for a compact model. The first time was in 2008 when the BMW 1 Series Coupé won the award.

The second generation of the BMW 1-Series will try to build on the reputation of the premium compact for providing driving pleasure by offering innovative engine and suspension technology, more premium space and state-of-the-art features and equipment. Moreover, the second-generation rear-wheel-drive BMW 1-Series still boasts of superior handling and design as well as premium image and is now more fuel efficient than its predecessor.

In addition, second-generation BMW 1-Series now offers a more refined blend of sportiness and driving comfort as well as enhanced functionality. In addition, the new BMW 1-Series is laden with a number of driver assistance systems that until now were only seen in vehicles belonging to higher segments. Compared to the first generation, the newest iteration of the BMW 1-Series is around 85 mm longer (at 4,324 mm) and around 17 mm wider (at 1,765 mm), although it is as tall (at 1,421 mm).

Its track was widened on the front (plus 51 mm) and on the rear (plus 72 mm), while its wheelbase was also widened by 30 mm to 2,690 mm. These dimensions allowed the second-generation BMW 1-Series to offer more legroom in the rear passenger cabin (plus 21 mm) and more cargo capacity in the luggage compartment (plus 30 liters to 360 liters).

Along with these larger dimensions, the new BMW 1-Series comes with a design that dynamically expresses its fresh yet elegant image. This is evident with the car’s precision-molded body surfaces as well as a contemporary yet functional interior. The BMW 1-Series could be further personalized with two packages of interior and exterior design features and equipment: the BMW Sport Line and BMW Urban Line.

Press Release

Off to a perfect start: the new BMW 1 Series wins

Just a few weeks after its market launch, the new BMW 1 Series has already won its first award Internationally significant automobile. The edition of the BMW compact model is the winner of the "Golden Steering Wheel" Awarded by "Auto Bild" and "Bild am Sonntag". The coveted trophy was presented to BMW AG Board Chairman Dr. Norbert Reithofer at a gala event in Berlin yesterday. The BMW 1 Series asserted itself in the class of compact automobiles. The second BMW model to compete for the "Golden Steering Wheel", the new BMW 6 Series Convertible, likewise Achieved an outstanding result with second place in the category of open-top vehicles.

It was the 36th time "Golden Steering Wheel" Has Been Awarded, making it one of the most important and tradition-steeped automobile awards in Europe. It goes to the most impressive new models Which Have Been launched on the automobile market During the year in question. This year, 46 new models competed in various segments. The choice of best in each class was based on the readers' vote, in Which some 260.00 readers of the automobile magazine group "Auto Bild" and the Sunday newspaper "Bild am Sonntag" Took part, as well as the verdict of the 42-strong jury made up of racing drivers, engineers, editors and celebrity testers.

In the star-studded compact vehicle category, the new BMW 1 Series cam out top in BOTH the readers' vote and the jury's verdict. It was able to outshine the competition with its outstanding sporty style and efficiency, optimized comfort and extended space, expressive design and premium quality."The success of the new BMW 1 Series shows que we are doing excellently in this segment, too," said Dr. Norbert Reithofer after the award ceremony. The current trophy is the second "Golden Steering Wheel" to be won by BMW for a compact model. The BMW 1 Series Coupé won the sought-after award in 2008.

The BMW 1 Series stands out at an exceptional automobile Within the compact segment not least due to its rear-wheel drive, still unique in this class. Its sporty character is underlined by Also a fully updated portfolio of engines. Two newly developed petrol engines and three diesel power units cover an output range from 85 kW / 116 bhp to 135 kW / 184 bhp. Due to BMW Twin Power Turbo Technology and the large number of standard BMW EfficientDynamics Measures used in all engines, the excellent driving pleasure offered by this model is combined with significant Often Reductions in fuel consumption and emission levels.

The Compared to the predecessor model, the luggage volume of the new BMW 1 Series has Increased to 360 liters and it Also offers additional leg space at the rear. Its extensively refined chassis technology Also Ensures perceptibly optimized ride comfort. In addition to the air conditioning system, standard fittings include the drive experience switch with ECO PRO mode for individual vehicle set-up and fuel consumption optimization. The new BMW 1 Series is the first model in its class to be fitted with an optional 8-speed automatic transmission. What is more, the range of driver assistance systems and mobility services under BMW ConnectedDrive Reaches a level previously only available in much higher vehicle segments. Some of the features available for the BMW 1 Series include the BMW parking assistant, lane departure warning including rear collision warning, Speed Limit Info with overtaking ban display, real-time traffic information and apps for use of the online services Facebook and Twitter inside the vehicle.

Topics: bmw, bmw 1-series, award

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