2012 Buick Verano interior promises to prevent hot spots, accommodate ponytails

Article by Christian Andrei, on October 19, 2011

The all-new 2012 Buick Verano offers seat comfort that’s unlike that of any other car. But achieving this level of comfort required at least 1,000 hours of development. The seats were built so that “hot spots” won’t happen on long drives and the passenger’s hair won’t be put out of place by some head rest interference.

Verano sets standards for seat comfort and interior craftsmanship. Its major rivals include the Lexus IS and Acura TSX. The same grade of premium leather, support foam and plush padding is used by the Verano and the LaCrosse but the Verano’s seat bolsters offer more side support so that passengers are held in the most-comfortable position possible.

Vehicle testing took up several thousand hours as part of its chassis control work and ride development. Engineers asked men and women of all sizes to sit on the seats to get feedback. Schell said that making comfortable seats is “both an art and a science.” The Verano also offers a very high level of craftsmanship. It features French-stitched leather, adjustable console arm rest, padded door arm rests and bolsters.

A leather-wrapped steering wheel and shifter are offered as standard while consumers may opt for the heated steering wheel and heated seats. The Verano also uses ergonomic design. It’s easy to reach the soft-touch center stack controls and its seat head rests are designed to accommodate ponytails and other types of hairstyle without sacrificing the occupants’ postural comfort.

Verano offers more front and rear headroom and rear shoulder room compared to the Lexus IS 250. It also has a higher volume for its passengers and cargo volume than either the Acura TSX sedan or Lexus IS 250.

Buick’s newest car, the Verano, which becomes available toward the end of 2011, represents the continuing revitalisation of the company, a process started by the Enclave and carried on by the LaCrosse and the Regal. Similarly, luxuriousness and technology elevate the Verano’s status. It features 10 standard air bags, an optional heated steering wheel and an all-new OnStar-powered radio system which allows smooth syncing with the owner’s smart phone.

Verano is powered by an Ecotec 2.4L engine capable of 177hp (132kW) and 170 lb.-ft. torque (230 Nm). It enables acceleration from 0-60 in 8.0 seconds and achieves around 31 mpg on freeways. A 2.0L turbo version will also become available. The six-speed automatic transmission is standard on all versions.

John Schwegman, vice president of Buick marketing said that the Verano is another addition to their vehicle line up that sustains Buick’s redevelopment and is a great way to entice new customers because the car validates the design, technology and capability expected from their brand. He adds that the Verano is a "smart choice” because it provides luxury levels previously unseen in compact sedans and should confidently challenge rivals from Audi and Lexus in the market.

Buick Verano features the new Buick style details first seen on the Enclave and later on the LaCrosse and Regal. These consist of the strikingly detailed black chrome waterfall grille, unique blue translucent projector beam headlights, chrome accents, portholes, chrome accents, first-class wheels and a customised body-to-wheel association.

The sleek windshield smoothly integrates with the flow of the roofline curve, which then slopes back down on the rear pillars. The overall silhouette is quite sportive and is accentuated by its standard large, 17-inch multi-spoke forged alloy wheels in sterling silver-finish. There are also two premium 18-inch wheel design options.

Press Release

Buick Verano Sets High Standard for Seat Comfort

Designing for seat comfort in the all-new 2012 Buick Verano required at least 1,000 hours of development to help prevent "hot spots" from happening on long drives and help protect hair-dos from head rest interference.

Engineers benchmarked Verano against key competitors, including Lexus IS and Acura TSX, to deliver the seat comfort and interior craftsmanship that customers have come to expect from the luxury brand.

"When we set out to design a comfortable interior for Verano our goal was for customers to feel like vacation begins as soon as they get in the car, and not when they reach their destination," said Brian Schell, Verano program engineering manager. "By making comfort our first priority, we were able to create seats that will make customers feel more at ease and connected to the car for a more-satisfying ride experience."

Verano uses the same grade of premium leather, support foam and plush padding as LaCrosse, but the compact's seat bolsters are designed to offer more side support to hold passengers in the most-comfortable position possible. The seat is designed to prevent "hot spots" from occurring when driving long distances.

In addition to the 1,000 hours of development, another several thousand hours went into vehicle testing as part of Verano's chassis control work and ride development. Large men and small women spent anywhere from minutes to hours sitting in Verano's seats to give feedback to the engineers.

"Developing comfortable seats is both an art and a science," Schell said. "Knowing how to translate a physiological impression into tangible design elements is the art, and knowing how to execute the design is the science."

Craftsmanship was second only to comfort among the Verano team's design priorities, with French-stitched leather, adjustable console arm rest, padded door arm rests and bolsters designed to help set Verano apart from other compact cars. A leather-wrapped steering wheel and shifter are standard, and a heated steering wheel and heated seats are available.

Verano's engineers also paid attention to ergonomic design. Soft-touch center stack controls are within easy reach and seat head rests are positioned to accommodate ponytails and other up do's without compromising the occupants' postural comfort. Verano will offer more front and rear headroom and rear shoulder room than the Lexus IS 250, and more passenger and cargo volume than the Acura TSX sedan or Lexus IS 250.

Verano offers automatic climate control and standard voice control with Buick's new infotainment system. A dozen noise-reducing technologies are used throughout Verano's body structure for improved cabin acoustics and quietness.

"Verano was held to the highest standards for comfort and interior refinement," said Chuck Russell, Verano vehicle line director. "We're confident that luxury car shoppers will be hard-pressed to find a more comfortable and inviting car at its price point on the market today."

The Verano goes on sale later this year with a starting price of $23,470 including $885 in destination charges.

Topics: buick, buick verano

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