General Motors said that the upcoming Buick Verano is priced at $23,470 (inclusive of shipping charges). This is the brand's first compact since the 1990s. It is priced significantly lower than the Japanese compact sedans that GM is putting up against the Verano in the entry-luxury segment such as the Acura TSX ($30,495 including shipping) and the Lexus IS 250 ($34,170 with shipping costs).
Sam Slaughter, the dealer principal at Sellers Buick-GMC in suburban Detroit, the nation's best-selling Buick store in 2010, said that its price reflects the “great features” that the car has.
Lynn Thompson, a Springfield, Mo., dealer who sells Buick, GMC and Cadillac, said that the Verano price is "going to be a little tight" when compared to the Regal mid-sized sedan, the car right above it in Buick's lineup. The base Regal is priced at $27,530, including shipping charges.
The last time that Buick marketed a compact in the U.S. was when the Skylark was sold from the 1992 to 1998 model years. The Verano, which starts selling by the end of the year, will be available in three models.
The top model is priced at $26,850 including shipping. All the three models are powered by a 2.4-liter, four-cylinder engine combined with a six-speed automatic transmission that produces 180 hp. The Verano arrives at the market at a time when a rising number of U.S. consumers are moving to smaller, more fuel-economic vehicles.
The new Buick Verano borrowed its design from the Enclave and also from the Regal and LaCrosse’s modern interpretation of the Buick classic. All these models possess the bold and intricately designed waterfall grille with blue translucent projector beam headlamps. The interconnecting body-to-wheel designs are also projected on the same vehicles including the premium set of wheels, portholes and chrome accents.
There are two available designs for the car’s 18-inch premium wheel. Moreover, this luxury vehicle now even comes with a 17-inch standard multi-spoke alloy wheels in sterling silver finish. Interestingly, the Verano’s sporty new profile comes from the arching roofline that is connected to its rear pillars and windshields.
David Lyon, Buick’s Design Director explains how the Verano interprets Buick’s standard design philosophy in a new dimension. Still, the LaCrosse and Enclave inspire the finest detail and enhancements found in the new model. Besides, the Verano is a car that looks really great. It has all the elements of a classic that will last for many years.
The pair of blue translucent projector headlamps is probably one of the most distinctive characteristics of the new Buick Verano. Aside from these, Buick has an impressive set of colours available for this model. The Verano can come in Mocha Bronze Metallic, Cyber Gray Metallic, Switchblade Silver Metallic, Olympic White, and Black. Aside from these, there are the higher-end White Diamond Tricoat or Claret Red Tincoat premium body colours to choose from.
The car is also equipped with the most luxurious seats and back support available. At the same time, they incorporate LaCrosse’s lighting system and leather material to make the cabin more relaxing. Meanwhile, the layering of neutral and medium colours on the leather fabric perfectly suits the leather trims in Choccachino, Cashmere and Ebony around the surfaces. Definitely, the well-crafted interior and exterior complement the Buick Verano’s design philosophy in every way.