2012 Cadillac XTS appealing to import luxury car buyers

Article by Christian Andrei, on October 14, 2011

Cadillac XTS sedan will begin to arrive at dealer showrooms in late spring or early summer of 2012. This is a small niche, referred to as "black car" business within the industry, but Cadillac places a lot of importance in it nevertheless. This car is expected to appeal to import luxury car buyers. Cadillac built the XTS to be its biggest and most luxurious car.

It targets consumers who are looking for state-of-the-art technology. The XTS will be equipped with Cadillac's new CUE infotainment system, and a reconfigurable instrument cluster that offers four different displays ranging from simple to complex.

Patrick Nally, XTS marketing manager, said that this model is targeted at those who own an Audi A6, BMW 5 series, or Mercedes-Benz E class. In particular, "black car" actually refers to the Cadillacs, Lincolns and a several other models used for livery vehicles often spotted at airports and hotels.

Several of these vehicles provide more rear seat legroom from extending the wheelbase by six inches. The livery business is different and is separate from the limousine business. The rear-drive Lincoln Town Car has consistently dominated this segment, selling several thousand units each year.

The Cadillac DTS sells about 1,200 units, depending on the state of the economy. Its sales may be low but the cars serve to make an impression on passengers. Production of the Town Car and the DTS has ended this year. Lincoln is planning to make modifications on the MKT crossover for the livery and limo business.

Meanwhile, Cadillac is putting its hopes on the XTS. Only approved coachbuilders will handle the revisions and stretching of these two cars. Cadillac considers this as an opportunity. So far, the bland styling of the MKT’s retail version has led to poor sales but Nally didn’t say if this will raise Cadillac's livery and limo expectations.

Cadillac introduces another luxury sedan that is said to have the most advanced technology in its car-making history. The new Cadillac XTS is far bigger (in all aspects) than the rest of the CTS model. So basically, the 2013 XTS provides more space, a bigger road presence and an elegant style. Though these features are typical to all Cadillac brands, the newly added technical elements adhere to the needs of today’s luxury car buyers.

New XTS will showcase the CUE system for the first time. Cadillac’s User Experience technology consists of the highly advanced built-in media control system and information commands. Using the latest technologies, the CUE provides a wide range of in-vehicle experience and connectivity in a very “user-friendly” interface.

Cadillac’s 203mm CUE informative screen is strategically placed at the centre. Just below it are the steering wheel controls with the advanced voice recognition, gesture control, proximity sensors, and intuitive touch control functions. Meanwhile, the XTS also offers the exclusive 312mm customisable cluster display. The colourful display shows the most significant information plus with four different driving themes.

Similarly, the 2013 XTS will be equipped with the world’s most responsive Magnetic Ride Control suspensions. At the moment, this technology is only available for this type of luxury car. New innovations also equip the new Cadillac to deliver optimum driver safety and visual alertness.

2013 XTS will be out in the showrooms starting spring of 2012 (for Canada and US). As a whole, the CUE brings out Cadillac’s performance, capability and design to a whole new level. Still, we simply can’t set aside the XTS’ impressively larger space, highly efficient all-wheel drive and powerful 3.6L direct injection engine among its strongest potentials.

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