2012 Eterniti Hemera: details, photos and specs

Article by Christian Andrei, on September 13, 2011

Eterniti revealed today the Cayenne-based Hemera, the so-called world’s first Super-SUV. Eterniti Motors hopes to provide a new level of luxury and performance in an SUV in order to create a new niche, in a space which Bentley, Maserati and Aston Martin, with the Lagonda brand, have identified for future product. The new company says that it will undergo a complete chassis-up rebuild, including a new, re-packaged interior, and the light-weight carbon-composite re-skin.

Under the hood we will find the 4.8-liter twin-turbo V8 (found also on the Porsche Cayenne Turbo), capable to deliver 620 bhp and a top speed in excess of 180 mph or 300 km/h. Although the key element of the Eterniti Hemera will be the interior, this is still in the final stages of prototype testing and will be revealed later in the year.

The firm says that the Hemera will offer limousine-like rear cabin, including twin electrically-reclining rear seats with heating and cooling, twin iPads with wireless keyboards, and a drinks chiller. This means that the Hemera is a car suitable for being chauffeured in as well as driving. Production of the car will start in early 2012. The pricing has not been confirmed yet but Eterniti Motors says that the starting price will be around £150,000 or $236,000.

With the support of international investors, Eterniti is a boutique British brand that is based in London. Eterniti is using its London location as a showroom, build facility and atelier, where customers could visit and have their own bespoke vehicles built by hand onsite. These facilities will be complete later in the year and will be augmented by showrooms in important markets all over the world.

Eterniti wants to satisfy a burgeoning demand for personalized cars among rich customers, especially in major cities, wealth centers around the world and even in emerging markets from Asia and the Pacific to London.

The company’s first vehicle will be its first step in becoming a complete carmaker that can cater to the bespoke luxury car market. The Hemera is the first product in an exciting new segment that Maserati, Aston Martin Lagonda, and Bentley are looking to get into in the future.

The Hemera will be based on the best version of the VW Group’s latest large SUV platform, already considered as the industry’s best. Eterniti will be giving it a complete overhaul, a repackaged interior and light carbon composite skin. It will also have a better engine using a 4.8 L twin-turbo V8 engine that gives it at least 620 bhp and speeds of more than 180 miles per hour.

The Hemera will sport a rear cabin like those seen in limousines and they have two electrically reclining rear seats. These seats will feature cooling and heating, a drinks chiller, and two iPads with wireless input.

All of these meet a specific need for a car that is suitable for driving as well as being chauffeured in. This need is currently not being served, specifically in Asian markets. However, unlike the traditional limousine, the SUV’s relatively small wheelbase and footprint help it offer excellent driver appeal and handling. The ruggedness and the ride height are also perfect for bad roads, making other high-performance cars and limousines not practical.

Press Release

NEW BRITISH CAR COMPANY DEBUTS AT FRANKFURT INTERNATIONAL MOTOR SHOW (IAA)

Eterniti Motors, a new luxury carmaker, makes its public debut today at the Frankfurt IAA, the world’s largest automotive motor show, and is previewing a prototype of its first product, the Hemera.

Brand Launch and Hemera Preview

When launched next year the Hemera will become the world’s first Super-SUV, providing new levels of luxury, exclusivity and performance in an SUV to create a new niche. The body of the car shown at Frankfurt closely reflects the final production version, although that will have bespoke Eterniti LED headlamps and lenses. All panels are new and made of carbon composite. The interior, which will be almost 100% unique to Eterniti, is in the final stages of prototype testing and will be revealed later in the year.

Eterniti is backed by a group of international investors and is an independent, boutique British marque, uniquely based in London, where it is establishing a hub with not only a showroom but an atelier and a build facility where bespoke vehicles can be created and hand-built on-site to any specification required. The facilities will be completed later this year, followed by further Eterniti-owned showrooms from 2012 in key overseas markets.

The business aims to help satisfy a growing demand for additional luxury and personalised specifications among wealthy car buyers, particularly in major cities, global wealth centres and emerging markets ranging from London to the Asia-Pacific region.

The company’s debut vehicle will be a first step towards becoming a fully-fledged carmaker but will fully reflect the bespoke luxury objective. The Hemera will be the first product in a space which Bentley, Maserati and Aston Martin, with the Lagonda brand, have identified for future product. It will be based on the most dynamic version of VW Group’s latest-generation large SUV platform, the best in the industry. At Eterniti it will undergo a complete chassis-up rebuild, including a new, re-packaged interior, and the light-weight carbon-composite re-skin. It will also have additional engine performance, with the 4.8-litre twin-turbo V8 engine producing over 620bhp for a top speed in excess of 180mph.

The Hemera will feature a limousine-like rear cabin, including twin electrically-reclining rear seats with heating and cooling, twin iPads with wireless keyboards, and a drinks chiller. This satisfies a specific – and currently unmet - need, particularly in Asian markets, for a car suitable for being chauffeured in as well as driving. Unlike a conventional limousine, an SUV’s relatively compact footprint and wheelbase allow it to offer excellent handling and driver appeal, and the ride height and ruggedness are suitable for poor road surfaces which can make limousines and conventional high-performance cars impractical.

Production will start early in 2012, with deliveries by the summer. Prices have yet to be confirmed, but will be around £150,000 for the standard vehicle. Buyers will receive a full, three-year warranty. Warranty and servicing work will be carried out on-site in London, with collect-and-return and supplemented by a ‘flying doctor’ service. Customers will have access to finance and insurance depending on the market.

People

Although Eterniti is basing its business case around meeting market needs, its people have a passion for cars. The team has extensive experience in retailing some of the most prestigious British and European luxury and high-performance car brands, including Aston Martin, Porsche, Bentley and Ferrari, in markets from the UK to Asia-Pacific. It has further experience in motor sport.

The engineering team is led by Alastair Macqueen, who was responsible for the development of the Jaguar XJ220 supercar to production and has won the Le Mans 24-Hour race three times, with both Jaguar and Bentley. Eterniti also has its own F1 driver, Johnny Herbert, like Macqueen victorious at Le Mans but in addition a winner of three Grands Prix during a ten-year Formula 1 career, including one for the British Stewart team. Johnny will have an active involvement in developing Eterniti vehicles as well as serving as an ambassador for the brand. Alastair and Johnny have a long association, having both graduated from the Eddie Jordan stable and then competed together at Bentley. The trim operation is headed by one of the luxury car industry’s leading interior trim specialists, who has worked closely with marques including Bentley.

Future

Eterniti has a long-term plan. It will be opening an Asia-Pacific hub in Hong Kong in 2012, and showrooms in Tokyo and Taipei are scheduled to open by the end of the year. Representation in China will be established from 2013. The product plan includes a second Hemera derivative for 2012. Plans for another SUV and a high-performance car which could form the basis of a racing programme are currently being developed.

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