The Fiat 500 coupe just became more attractive as it is now being offered with a $199 a month lease and cut-rate financing. There will soon be a TV ad campaign to make more people aware of this offer. The brand returned to the U.S. market last March after having been away for nearly 30 years. While dealerships were pleased with the 500’s initial sales, they say that they require more ad support to sustain the brand’s long-term growth.
The dealers said that millions will be spent by Fiat on cable TV commercials where dealerships are open. A print ad spread from Fiat ran in the July 4 issue of the USA Today newspaper.
The Fiat 500 is offered with a 39-month lease term with $1,999 due at signing. Customers who want to purchase the 500 coupe can choose from several financing packages: 1.9% financing for 36 months, 2.9 for 48 months, 3.9 for 60 months and 5.9 for 72 months.
Consumers who opt for an entry-level Pop model with a five-speed manual transmission can take advantage of the $199 lease offer. The Pop sells for $15,995, including shipping costs. In addition, monthly lease payments increase on other 500 coupe models.
In particular, Pop with a six speed automatic, gets a raise of $219; Sport model with manual, $239; Sport model with automatic, $259; and Lounge model, $279. All the Lounge models may come with automatics. Fiat’s other model, the Fiat 500C convertible, is excluded from this offering. Since the 500C was presented in May, it has become the hottest vehicle on Fiat dealer lots.
The completely overhauled and redesigned Fiat 500 is coming to American markets. The Fiat 500 traces its roots to Italy but it is nevertheless perfect for American roads. The Fiat Cinquecento has garnered a reputation for being vibrant, engaging, nimble and fit. And all of these characteristics are reflected in the Fiat 500 Sport.
The Fiat 500 Sport demonstrates the Italian multinational carmaker’s stylish and smart design philosophy. Similar to the first generation Fiat 500 that came out around 50 years ago, the latest Cinquecento continues to exhibit the car’s timeless value while also embracing individuality coupled with top-notch craftsmanship.
The 2012 Cinquecento features a few redesigns that would make it perfect for the North American market. It is a testament that style can easily co-exist with functionality and practicality. The car has front and rear fascias that accentuate the flares and big grilles. It also has a new side sill located between the 16-inch aluminum wheels that feature mineral gray colored pockets. All of these give the car a more dynamic and sporty look.
Enhancing that sporty look are the chromed exhaust tip, gloss black window trims, and the performance red colored brake calipers. You can also opt to get the SkyDome power sun roof for your Fiat 500 Sport so that you can have a better and wider view of the world outside. Aside from the Sport models, the Fiat 500 will also have the Pop and Lounge models that have different equipment choices and exterior designs.
Under the hood, you have the top-of-the-line 1.4 L engine that features the carmaker’s MultiAir technology. The technology is lauded for its ability to significantly lower emissions while also increasing fuel economy. It also helps the engine deliver up to 10 percent more power than similar engines.
With the Fiat 500’s looks, technology and driving dynamics updated for the North American, the carmaker is expecting to give small car buyers in the region a high value and eye-catching alternative.