2012 Fiat 500 Pink Ribbon Edition to help the Breast Cancer Research Foundation

Article by Christian Andrei, on September 27, 2011

The new 2012 Fiat 500 Pink Ribbon limited-edition model is exclusively designed for FIAT Brand’s partnership with The Breast Cancer Research Foundation (BCRF). This model has several exclusive design elements to emphasize the silhouette of the Cinquecento. The Pink Ribbon limited-edition is based on the greatly stylized 2012 Fiat 500 Lounge model and comes in Argento (silver) and Bianco (white) exterior paint colors.

It comes with a signature dark pink bodyside stripe with a “500” logo and it is accented by a “ribbon” in light pink.

The Fiat 500 Pink Ribbon’s interior has unique pink accents that contrast with the Nero (black) interior. These add to the stylish interior of the 500 Lounge model. The limited-edition model is highlighted by Nero leather front and rear seats with pink accent stitching on the perimeter. It has a signature “500” logo that’s embroidered on the front seatbacks while a pink ribbon is embroidered on the floor mats.

The pink accents are hand-stitched through the Nero leather steering wheel and offer more contrast in front of the body-color instrument panel bezel. The vehicle also comes with a pair of exclusively designed Fiat 500 Pink Ribbon key fobs to match the specially appointed Cinquecento.

With these, customers get a personal reminder of the FIAT Brand and BCRF’s partnership. Just 250 Fiat 500 Pink Ribbon limited-edition models will be offered at FIAT Studios nationwide starting in October. The 2012 Fiat 500 Pink Ribbon has a MSRP of $22,500 (including a destination charge of $500). Go to www.fiatusa.com/500PinkRibbon for additional details.

Myra J. Biblowit, President of the Breast Cancer Research Foundation, revealed that they are relentless in looking for ways to expand breast cancer awareness beyond simply commemorating Breast Cancer Awareness month. President Biblowit added that by partnering with FIAT, it gives breast cancer supporters the chance to pursue awareness on this issue year round.

She continued by saying that they appreciate FIAT’s collaboration in this advocacy as the company’s contribution are projected to aid innovative research and thus continue to fight against this problem around the world. Laura Soave, FIAT North America Head, meanwhile said that they are honored to be considered as a partner by the Foundation as it fights an issue that is significant not only to the company but customers as well.

With the Fiat 500 Pink Ribbon edition, the company is offering its customers a chic and distinct way of showing their support, she added. This will not only help in research about this condition but hopefully drive change, concluded Soave. Even today with a new generation of drivers, the 2012 Fiat 500 continues to be relevant.

Proof of this is the use of advanced technology, excellent fuel efficiency, and timeless functionality, all wrapped up inside a fascinating Italian styling. These are the same qualities that made the first version the icon that it is. The Fiat 500, along with the Fiat 500 Cabrio, will be leading the reintroduction of the brand to the North American market. All versions of the 2012 Fiat 500 will have the FIAT FORWARD CARE.

This is a standard offer in all Fiat models which include a 50,000-mile/4-year bumper-to-bumper warranty and unlimited roadside assistance for up to 4 years. It even has the 36,000 mile/3-year maintenance program that comes with wear and tear items. In addition to the qualities already mentioned, the 2012 Fiat 500 has the expected safety features and allows seating for up to four passengers.

Powering it is the fuel efficient MultiAir 1.4-liter engine with the eco:Drive Application. On the inside there is the TomTom Navigation with the Handsfree BLUE&ME Communication. Safety features include the seven air bags equipped as standard. Already impressive, this package is improved even further with refinement and quality geared for the U.S. market like the new automatic 6-speed transmission. Clearly the Fiat 500 delivers a one-of-a-kind ownership and driving experience.

Press Release

New 2012 Fiat 500

The FIAT Brand is excited to announce the introduction of the 2012 Fiat 500 "Pink Ribbon" limited-edition model. Produced in partnership with The Breast Cancer Research Foundation® (BCRF), the collaboration allows breast cancer awareness advocates to express their support for the cause in modern iconic Italian style.

"We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company," said Laura Soave, Head of FIAT North America. "The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change."

Through the partnership, 250 Fiat 500 Pink Ribbon limited-edition vehicles will be available at FIAT Studios in October. Through the sales of the Fiat 500 Pink Ribbon model, FIAT will donate $1,000 per purchase, with a minimum of $50,000 contribution to BCRF. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide.

"At The Breast Cancer Research Foundation, we are constantly looking for ways to further breast cancer awareness during Breast Cancer Awareness month and beyond," said Myra J. Biblowit, BCRF President. "The partnership with FIAT is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round. We are extremely appreciative of FIAT's collaboration in this effort as the brand's contributions will help fund innovative research that will advance the fight against breast cancer worldwide."

About the 2012 Fiat 500 Pink Ribbon Edition
Designed exclusively for FIAT Brand's partnership with BCRF, the new 2012 Fiat 500 Pink Ribbon limited-edition model features several exclusive design elements that highlight the Cinquecento's iconic silhouette.

Based on the highly stylized 2012 Fiat 500 Lounge model, the Pink Ribbon limited-edition is available in Argento (silver) and Bianco (white) exterior paint colors and features a signature dark pink bodyside stripe with "500" logo and an accenting "ribbon" in light pink.

The interior of the Fiat 500 Pink Ribbon adds to the 500 Lounge model's already stylish interior with unique pink accents contrasting the Nero (black) interior. Highlighting this limited-edition model are Nero leather front and rear seats with pink accent stitching on the perimeter and signature "500" logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats. For added detail, pink accents are hand-stitched through the Nero leather steering wheel and provide additional contrast in front of the body-color instrument panel bezel.

And to match this specially appointed Cinquecento, a pair of uniquely designed Fiat 500 Pink Ribbon key fobs provide customers with a personal reminder of the FIAT Brand and BCRF's partnership to find a cure.

Only 250 Fiat 500 Pink Ribbon limited-edition models will be available at FIAT Studios nationwide in October. The Manufacturer's Suggested Retail Price of the 2012 Fiat 500 Pink Ribbon is $22,500 (including $500 destination). For more information, visit www.fiatusa.com/500PinkRibbon.

About the 2012 Fiat 500
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

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