2012 Fiat 500 priced from $15,500 in the United States

Article by Christian A., on November 19, 2010

If you’ve been meaning to purchase a 2012 Fiat 500 subcompact when it starts selling in January, you would want the chance to configure your car now at Fiat’s new customer Web site: www.fiatusa.com. The base model has a starting price of $15,500 for the base model while the range-topping model sells from $19,500 (excluding destination charges).

At the Los Angeles auto show, Laura Soave, CEO of Fiat in North America, said that Fiat will offer a four-year or 50,000-mile warranty and roadside assistance plan and a three-year or 36,000-mile complimentary maintenance program.

Ford recently announced the list of dealership that will sell the 500. The list included 135 dealerships. Proposals are being reviewed by Fiat to determine which dealers will fill an additional 35 points.

Fiat’s new advertising campaign has the tagline: “Life is Best When Driven.” Fiat's ad agency is Impatto, a Detroit area boutique agency. After the 500 was introduced to the press, Sergio Marchionne, CEO of Fiat and Chrysler, said that the vehicle is expected to appeal to a wide variety of customers. The 500, which was launched in Europe in 2007, has a modern version that will designed to suit American tastes.

Soave said that the suspension will be retuned and it will be equipped with a more robust heating and air conditioning system that suits the “harsher” American climates. The US version of the 500 has a larger gasoline tank with 10.5 gallons than its European variant with 9.25 gallons.

Fiat's MultiAir engine technology, which boosts power and improves fuel economy by 10%, is also found on the American version. Notably, the European Fiat 500 does not have MultiAir. Customers can choose either a six-speed automatic transmission or a five-speed manual.

If you liked the article, share on:

Comments

Recommended

In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries