2012 Fiat 500 priced from $15,500 in the United States

Article by Christian Andrei, on November 19, 2010

If you’ve been meaning to purchase a 2012 Fiat 500 subcompact when it starts selling in January, you would want the chance to configure your car now at Fiat’s new customer Web site: www.fiatusa.com. The base model has a starting price of $15,500 for the base model while the range-topping model sells from $19,500 (excluding destination charges).

At the Los Angeles auto show, Laura Soave, CEO of Fiat in North America, said that Fiat will offer a four-year or 50,000-mile warranty and roadside assistance plan and a three-year or 36,000-mile complimentary maintenance program.

Ford recently announced the list of dealership that will sell the 500. The list included 135 dealerships. Proposals are being reviewed by Fiat to determine which dealers will fill an additional 35 points.

Fiat’s new advertising campaign has the tagline: “Life is Best When Driven.” Fiat's ad agency is Impatto, a Detroit area boutique agency. After the 500 was introduced to the press, Sergio Marchionne, CEO of Fiat and Chrysler, said that the vehicle is expected to appeal to a wide variety of customers. The 500, which was launched in Europe in 2007, has a modern version that will designed to suit American tastes.

Soave said that the suspension will be retuned and it will be equipped with a more robust heating and air conditioning system that suits the “harsher” American climates. The US version of the 500 has a larger gasoline tank with 10.5 gallons than its European variant with 9.25 gallons.

Fiat's MultiAir engine technology, which boosts power and improves fuel economy by 10%, is also found on the American version. Notably, the European Fiat 500 does not have MultiAir. Customers can choose either a six-speed automatic transmission or a five-speed manual.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries