2012 Fiat 500 will appeal to your brain and heart! Are you ready?

Article by Christian Andrei, on January 31, 2011

You may already now that one of the smallest cars on the market, the 2012 Fiat 500 has recently been introduced in North America. Many of you folks may already wonder, what kind of people would buy a car like this, right? Honestly to tell you, I consider it small and sexy, but some of you may not like it.

According to Laura Soave, head of Fiat brand in North America, the “Fiat 500 appeals to the two opposite poles that drive automotive purchase decisions: the brain and the heart”. Soave considers the car as a balance of great style and design at a great price, and we must agree, as the small vehicle is indeed beautiful.

Moreover, Soave added that the customers who would buy the Fiat 500 will look for a sensible, economical and green transportation.

Recently, the 2012 Fiat 500 was priced from $15,995, including delivery and EPA rated it at 38 mpg highway, 30 mpg city and 33 mpg combined.

This rating would make the Fiat 500 one of the top choices in the nonhybrid small-car segment. The 2012 Fiat 500 is a rival to the Toyota Yaris, which is rated at 36 mpg highway.

Still, Fiat considers the small 500 a rival for the MINI Cooper, although in order to buy a the well-known British hatch you will need an extra $4,000.

"The Yaris gets you from point A to point B as long as you want a beige or gray interior," Soave said. "We're at a $4,000 value vs. the Mini."

Customers in the U.S. are excited as the reimagined and reborn Fiat 500 will be arriving to its shores soon. Created in Italy, the Cinquecento is a perfect fit for the U.S. market as the vehicle is nimble and fit as it is engaging and vibrant.

As seen from the images, the Fiat 500 Sport showcases the stylish and smart design expected from the brand. Similar to the first Fiat 500 Sport that was made around 50 years ago, the new version remains to have the timeless value while continuing to offer individual opportunity and expression, all of which have been imbued with first-class craftsmanship.

With improvements made specifically for the North American market, the Cinquecento is designed for consumers who want a vehicle that offers fashion and style with functionality and practicality.

With a suspension that has been sport-tuned, the Fiat 500 Sport had its front and rear fascias athletically styled and it has a larger grille including flared aerodynamic treatment. It is equipped with the aluminum 16-inch wheels, in between of which are Mineral Gray painted pockets.

To boost its sporty appearance, it even integrates a new body-side sill cladding. Rounding out the athletic appearance are the gloss black shadow-line window trim, chromed exhaust tip, and Performance Red painted brake calipers. In order to get an open view of the outside, the Fiat 500 Sport also offers a SkyDome power sun roof.

It will be offered in Lounge and Pop models each with their very own distinct exterior cues and various equipment choices. Under the bonnet is the 1.4-liter engine that is equipped with the innovative MultiAir technology. This technology helps lower emissions while enhancing fuel economy.

Unlike similar engines, the MultiAir allows power delivery for a maximum of 10%. Everything inside the Fiat 500 has been intelligently adapted for the U.S. market including the interior features, driving dynamics, and technology.

As such, it is expected to provide small-car customers with a high-value yet stylish alternative. Orders for the Fiat 500 under the Sport, Lounge, and Pop versions will be possible later in the year. By the spring of 2011, orders for the Fiat 500C (cabrio) will be available as well.

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