2012 Ford Focus priced from $16,270

Article by Christian Andrei, on October 4, 2010

Ford announced today that the 2012 Focus will carry a base price of $16,270 ($725 destination charge not included) and that it will offer the new model in S, SE, SEL and Titanium trim levels. On the North American market, all the 2012 Ford Focus models will carry a 2.0-liter DI Ti-VCT delivering 155 hp and mated to a 6-speed manual transmission (an optional PowerShift automatic transmission is also available).

According to Ford, the new Focus is expected to deliver a highway fuel economy of 40 mpg, when using the automatic transmission.

The 2012 Focus will also introduce a key innovation from Ford, the so-called Low Speed Safety System: this helps the drivers to avoid the kind of low speed frontal collisions , operating at speeds below 30 km/h (20 mph).

Ford has unveiled the latest generation Ford Focus (model year 2012) at the North American International Auto Show (NAIAS) in Detroit. The carmaker is giving the driving public a meaningful glimpse into the new Focus – both in four-door saloon and five-door hatchback body styles – before commencing its production for Europe and North America late in 2010. Ford will commence sales of the 2012 Focus in early 2011.

When available, the 2012 Focus will be almost identical in markets where it will be sold. In fact, all Focus variants around the globe will share around 80 percent of common parts. Ford is planning a simultaneous production (late 2010) as well as launch (early 2011) of the next generation Focus in Europe and North America. Initial production of the vehicle will be done at Ford's assembly sites in Michigan in the United States, Saarlouis in Germany, and Chongqing in China.

The 2012 Focus will be underpinned by Ford’s new C-car platform, which is used by nine other models. This platform already underpins the new Ford C-MAX and Ford Grand C-MAX that will be launched in Europe in the second half of 2010. Ford’s new C-car platform is seen to generate total sales of around two million units annually by 2012.

Ford’s president and chief executive Alan Mulally remarked that efficiencies gained from the carmaker's new global C-car platform will allow them to deliver an affordable product that offers outstanding quality, safety and technology as well as fuel efficiency. He noted that the new Ford Focus demonstrates that Ford's ONE Ford strategy is providing consumers around the world with great products.

On the other hand, Derrick Kuzak, Ford’s group vice president of Global Product Development, commented that more and more customers around the world are clamoring for smaller cars with outstanding fuel economy, but still offer the styling, quality and technology as well as connectivity typically found in larger vehicles. He added that Ford's next generation of C-cars will prove that the carmaker is up to the challenge.

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