2012 Ford Focus receives more than 200 unique vinyl wrap tattoos

Article by Christian Andrei, on December 24, 2010

Many consider tattoos as an expression of personality or even a fashion statement. According to the Pew Research Institute, nearly four in 10 Millennials and around 32 percent of Gen Xers have at least one tattoo. Soon, customers for the new 2012 Ford Focus could have their new car “tattooed” in any of the over 200 available distinct vinyl wraps. The designs include racing stripes, geometric patterns and even splashes and swirls.

Interested customers could choose from these car tattoos at www.fordcustomgraphics.com. With just a few clicks, customers can pick the exterior color of their Focus and then pick the corresponding tattoos of their taste. Then, they will be able to see exactly how their choice will look on their new Focus car. All tattoos are made with 3M Scotchprint Personalized Vehicle Graphic Film and wrapped in a clear graphic protection layer.

These tattoos -- installed at Ford dealerships -- include a three-year/36,000-mile limited warranty. The new tattoos, as well as the Web site, were developed for Ford by Original Wraps Inc., which provides on-demand custom graphics to the auto industry. According to Sheryl Connelly, Ford Global Trends and Futuring manager, the migration of tattoos from humans to vehicles is just a natural progression of the craze.

She remarked that vehicle tattoos are not necessarily a desire to stand out from the crowd, but represent more of a desire “not to be lost in the masses." Connelly noted that people are personalizing everything, including cellphones, computers and clothing as well as vehicles. She remarked that the way people identify themselves today may not be the way they would express themselves tomorrow.

She noted that customers could easily change the tattoos on their vehicles as their life situation and style change. Connelly quipped that the new Ford Custom Graphics for the new Focus – which costs between $120 and $470 -- can be easily removed, which should allow younger customers "grow with their car" in a more economical manner. This was confirmed by Tom Stemple, Original Wraps chief executive, who said that these tattoos offer the looks of custom paint at half the cost.

Stemple noted that these tattoos are made to order, which means Original Wraps won’t produce them unless ordered. He said this setup provides Original Wraps the flexibility to keep updating the tattoo designs. Custom Graphics have been available for other Ford vehicles like the Ford Mustang, F-150, Explorer and Fiesta. Since orders are placed at individual dealerships across the United States, it is impossible to track how many tattoos have been sold, although the Web site has an average of 15,000 unique hits per month.

Ford is expected to offer the tattoos for the Focus to be online in mid-January. The US carmaker is expected to commence sales of the new 2012 Ford Focus early next year. It will be available in four trim series – S, SE, SEL and Titanium –11 unique wheel styles and 11 exterior paint colors. Four of the available exterior colors choices are premium paints. Tri-coat paints -- offering deeper, richer color – will be offered in White Platinum and Yellow Blaze, while two tinted clearcoat paints will be available in Red Candy and Blue Candy.

Press Release

Tattoos Come Into Focus - Literally - With Ford's Hot New Small Car

The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.

From geometric patterns and racing stripes to whimsical imagery like splashes and swirls, customers will soon be able to choose from more than 200 unique vinyl wrap tattoos to find a design that reflects their personality at www.fordcustomgraphics.com.

Tattoo trend extends to cars

According to the Pew Research Institute, nearly four in 10 Millennials have at least one tattoo, and Gen Xers are not far behind at 32 percent.

Sheryl Connelly, Ford Global Trends and Futuring manager, says the migration to vehicle tattoos is a natural progression of the tattoo craze.

"The one-size-fits-all model isn't really relevant to today's consumers, and it's not necessarily a desire to stand out from the crowd. It's more of a desire not to be lost in the masses," she said. "People are personalizing everything – cell phones, computers and clothing – and it's no different with automobiles."

Ford Custom Graphics developed for the new Focus will range in price from $120 to $470 and can be easily removed, providing younger customers with an economical way to "grow with their car," says Connelly.

Test your creativity with the 2012 Ford Focus at www.fordcustomgraphics.com

With a few clicks of the computer mouse, customers can choose the exterior color of their Focus, select the tattoos they like and then be able to see exactly how the designs will look on the car.

All of the tattoos are made with 3M Scotchprint® Personalized Vehicle Graphic Film plus a clear graphic protection layer. They are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty.

Original Wraps Inc., a provider of on-demand custom graphics to the automotive industry, developed the tattoos and the website for Ford. According to the company's chief executive officer Tom Stemple, the tattoos offer customers the look of custom paint at half the cost.

"Another important benefit is that the tattoos are made to order. We don't manufacture any graphics until they are purchased," said Stemple. "That gives us the flexibility to keep updating the designs to give customers fresh new ideas to choose from."

Custom Graphics are currently available at www.fordcustomgraphics.com for the Ford Mustang, F-150, Explorer and Fiesta. Because orders are processed at individual dealerships throughout the country, there is no way to track how many tattoos have been sold, but consumer response to the site has been strong with an average of 15,000 unique hits per month.

Focus graphics are expected to be online in mid-January.

2012 Ford Focus offers customers more choices at production

The all-new 2012 Ford Focus, which will arrive in dealerships early next year, will offer customers plenty of choices at production, including four trim series – S, SE, SEL and Titanium – and 11 unique wheel styles.

The vehicle also will be available in 11 exterior paint colors. Four of the choices are premium paints. Tri-coat paints that offer deeper, richer color will be available in White Platinum and Yellow Blaze, and two tinted clearcoat paints will be offered in Red Candy and Blue Candy.

Vehicle Personalization: Ford Custom Accessories make it easy and fun

The automotive aftermarket has grown into a $34 billion industry. And Ford Vehicle Personalization continues to come out with cool new products – from wheels and decklids to hood scoops, grille inserts and vehicle tattoos – to meet increasing customer demand for accessories.

"The goal of Ford Custom Accessories is to give customers new ways to make the vehicle their own," said Jim Abraham, Ford Licensed Accessories manager, noting that the business of Vehicle Personalization at Ford has grown exponentially over the last few years. "Our accessories are designed alongside our vehicles, so the integration is seamless and reflective of Ford quality."

To learn more about Ford Custom Accessories, please visit www.fordaccessoriesstore.com.

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