2012 Ford Ranger production hampered by a shortage in auto parts

Article by Christian Andrei, on May 9, 2012

Ford Motor Co.’s production of the Ranger small pickup has been hampered by a shortage in auto parts. This has a significant impact on Ford since it is relying on this product to bring back its profit to its usual level and to help in reversing losses incurred in Asia. Ford’s Asia chief Joe Hinrichs was at the company’s global headquarters where he told reporters that there was a two-month delay for the start of production at Ford’s new Ranger plant because of flooding in Thailand last year.

This factory had opened last week but its operations are weighed down by the problems faced by Thai suppliers. Hinrichs said that in Thailand, the supply base is “still fragile and overwhelmed.” He said that there’s some shortage on any day. Ford considers the new Ranger as a key model as it aims to be profitable in Asia for 2012.

This ranger isn’t available in the U.S. He added that the problems with the Ranger production contributed to the $178 million in pretax operating losses in the Asia Pacific and Africa region from October through March. He said that the Ranger is a “very important product” as it is known as the “Ford truck” to the worldwide public. He said that as of now, many markets have yet to receive their Rangers.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

As BMW continues to pursue its plans for the coming years, President-elect Donald Trump gave out a warning to car manufacturers to prevent them from exporting their cars to the...
by - January 17, 2017
Audi recently unveiled its Q8 full-size coupe SUV concept at the 2017 North American International Auto Show. Bearing the traditional functionality of an SUV and the sexy and sporty styling...
by - January 17, 2017
The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries