Honda developed the new 2012 Civic to be safe for car occupants as well other road users like pedestrians and cyclists. Mitsuru Kariya, Civic Development Leader, said that at Honda’s high tech crash test facility in Tochigi, Japan, the new Civic was crashed into vehicles of various weights and sizes as well as with different angles and speeds.
Kariya said that Honda sought to guarantee that its customers get the best ‘real world’ safety. Honda achieved this on the new Civic through the Advanced Compatibility Engineering (ACE) body structure, which is a front-mounted polygonal frame that distributes forces away from the passenger compartment.
The result is that the cabin could avoid becoming deformed. Kariya said that avoiding a collision is “just as important” as technology that protects the occupants in a crash. Civic is the first vehicle in Europe to have the Collision Mitigation Braking System (CMBS). The system warns the driver when a collision is considered likely.
The system monitors the distance and closing rate between the vehicle being driven and the car in front.
The system also helps lessen the impact when a collision can’t be avoided. This technology turns on heavy braking and the seat belts are tightened to decrease loading on the driver in an accident.
In addition, the new Civic gets advanced pedestrian protection features. Julian Warren, Senior Safety Engineer, said that Honda has been working on pedestrian protection for the new Civic. Honda fitted the new model with energy absorbing front wing mounts as well as windscreen wiper pivots that cut loose on impact.
Every time Honda releases a new generation of the Civic, there is always a particular development motif that goes with it. The 2012 Civic for instance follows the basic concept of a unique yet futuristic compact. With this new Civic, Honda hopes that it will present new values that can meet the needs of the present while advancing the experience that this line symbolizes.
Civic has long been the most popular model of the brand and it has even gained worldwide recognition. This latest release is the ninth generation version. The Civic has become well-known and celebrated due to its compact size and the fact that it’s fun to drive and is a vehicle that is durable, sporty, shows style, and fuel efficient.
Since it was first released as a 1973 model and up to 2010, an estimated 8.8 million U.S. customers have had the experience of owning a Civic. Aside from all versions of the Civic offering better fuel economy, other major improvements include enhancing how the interior is packaged as well as the ride and performance. Interactive technologies aimed at comfort and that allow for customization have been added as well.
Personalization is important as customers who prefer the Civic are widely different from each other. These include students who have recently graduated or students who are going to college, basically people who are just beginning their adult phase. It also includes families that have young children.
Its drivers also include soccer parents, environmentalists, professionals, performance enthusiasts, and schoolteachers, generally from baby boomers, Generation Y, and all the way to the retirees. Customers also come from a wide variety of locations from the Sunbelt states, Snow Belt states, Midwest, and even as far away as Alaska and Hawaii.
However, no matter what the psychographic makeup or the demographic may be, there is one thing common in all customers of the Civic and that is all of them are young at heart. Because even with its wide range of qualities like comfort, durability, economy, safety, style, customers will always like the fact that it is a car that is fun to drive.