The new 2012 Liberty Arctic Special Edition from Jeep has been launched. The Arctic is a package based on Liberty Sport 4x4 models and shares several features with the Wrangler Arctic. It is offered with the following exterior color options: Winter Chill, Bright Silver, Bright White and Mineral Gray. The “Arctic” badges on the front fenders are shared but the Liberty edition exclusively features the “Arctic” decal on the hood.
It features a set of semi-gloss black 16-inch aluminum wheels with center caps that have a semi-gloss black paint.
They are covered in P235/70R16 OWL all-terrain tires. This special edition also comes with deep tint glass and tow hooks, blacked-out headlamps and standard fog lamps. Its black and Arctic Orange color scheme is similar to what’s used in the Wrangler. Its seats have a black vinyl covering with a Gortex embossment.
Meanwhile, its inserts use Tectonic fabric and have Polar White accents. The seat backs, cushions and headrests use Arctic Orange accent stitching. It also comes with heated front power seats. An “Arctic” logo is featured in the seat back.
Liberty Arctic Special Edition is equipped with gray-faced gauges, express up/down one-touch windows, Media Center 430 touch-screen with a nine-speaker Infiniti sound system and Mopar slush mats with white “Jeep” lettering.
Years after Jeep offered a mid-size sport-utility vehicle (SUV) in 2002 with the Jeep Liberty, it still dominates the segment thanks to its unique proposition of personal freedom and capability.
The 2008 installment of the new Jeep Liberty builds on the success of the past model while augmenting its already legendary 4x4 capability heritage with new Jeep Trail Rated four-wheel-drive systems in the guise of Command-Trac and the all-new Selec-Trac II.
Moreover, the new Jeep Liberty boasts of better handling and ride comfort thanks to its rack-and-pinion steering, a new independent suspension on the front and new five-link suspension on the rear. Of course, the changes are dynamically expressed by the exterior of the new Liberty, which has adopted a more rugged, classic Jeep look that will surely appeal to current owners as well as pull in more people new to the brand.
Inside, cargo and storage space increases and seat comfort improves. Making its world debut is the new Sky Slider full-open canvas roof, an industry-exclusive; giving the Jeep Liberty that "Only in a Jeep" open-air experience. Remote start, rain-sensing wipers, memory seats and mirrors, and express up/down windows are added to the vehicle's ever-growing list of available features and options. There are two models - Jeep Liberty Sport and Jeep Liberty Limited.
The latest Jeep Liberty is targeted towards customers seeking the 4x4 capability, comfort and convenience typical of Jeep offerings. The target market includes young single individual aged between 30 and 40, young professionals and young couples as well as newly formed families. The target market also includes those responsible, athletic and active customers with a passion for adventure and the outdoors.
George Murphy, Senior Vice President for Global Marketing at Chrysler Group, remarked that the new 2008 Jeep Liberty is able to stand out from its rivals with its unique offer of classic Jeep design, refined on-road ride and handling, two four-wheel-drive systems, and improved cargo and utility. Moreover, the new Jeep Liberty is loaded with features typically not found on other mid-size SUVs. Jeep will commence sales of the 2008 Liberty in the third quarter of 2007.