Kia has released the first set of images of its new Kia Ray city car. ‘Practical and innovative’ are just two of the adjectives that Kia has used to describe the model. The A-segment Ray, with a starting price of £7000, will be offered in Korea in the spring of 2012. It’s not yet clear just what the available powertrains are but the 1.0-litre three-pot and 1.25-litre four-pot from the Picanto are likely. An electric version of the Kia Ray is possible. Its production may start in 2013.
The company has to comply with stricter emissions targets, which will take effect that year. Autocar said that the Ray isn’t built on the Picanto platform but that plenty of the Picanto’s hardware may be used in order to cut production costs.
The boxy Ray city car is equipped with Kia’s signature chrome-rimmed radiator grille. Its new headlamps could accommodate LED daytime running lights. Gaining entry to the car is easier due to the Ray’s rear sliding door on the passenger side.
There’s also a conventional rear door on the driver’s side. The Ray has LED lights and vertical bumper reflectors at the back of the micro-MPV. Even if Kia doesn’t want to sell the Ray in Europe, it’s a possibility that other markets in Asia (such as China) will get the car.