2012 Kia Soul U.S. pricing announced

Article by Christian Andrei, on August 19, 2011

For its 2012 model year, the Kia Soul has had its appearance updated and it offers more power, better fuel economy, as well as new technologies and features. The 2012 Kia Soul has an output of 164hp (higher by 22 hp) with a new 2.0-liter engine, and 138hp (higher by 16 hp) with a 1.6-liter engine that uses GDI technology.

These two units come with new efficient six-speed manual and automatic transmissions. Fuel economy was also improved by as much as 10%.

Soul will offer the fuel saving Idle Stop and Go (ISG) technology and low-rolling-resistance tires later this model year. Subtle changes were made to its exterior design, particularly in the front and rear fascias, so that it appears to have a wider stance. It also gets new headlamps, taillights, side mirrors and wheels to look more modern.

The Soul! variant features a set of exclusive projector headlamps with front LED accents and LED taillights, and a set of new 18-inch alloy wheels. Furthermore, it has been fitted with the standard UVO powered by Microsoft voice-activated infotainment system (scheduled to be available this fall) with a 4.3-inch color touch screen and rear camera display coupled with an all-new 350-watt seven-speaker Infinity audio system (optional on Soul+).

Kia will also offer navigation with SiriusXM traffic. The 2012 Kia Soul has a starting price of $13,900, while the Soul A/T is priced at $15,700. The Soul sport model isn’t available anymore.

The 2012 Soul not only brings performance advancements, but also features notable design enhancements. Externally, the Kia Soul modernises its looks with new projector headlights, integrated LED daytime running lights, a modified bonnet and redesigned front and rear fenders. The LED rear lamp clusters also have a more contemporary look that complements the car’s distinctive design. The overall silhouette has also been refined to be smoother and more aerodynamic.

Spacious, Ultramodern Interior

The 2012 Kia Soul has a cabin environment that is definitely cutting edge, especially with its array of technologies and amazing overall value. In fact, the Soul was awarded the title of Ward's AutoWorld "Grooviest Interior” for 2010. Passengers in the 2012 Soul will undoubtedly experience true comfort in the spacious cabin.

A new Infinity premium audio system enlivens the listening experience for the new Soul. It is standard on the Soul Sport and Soul!, and optionally available for the Soul+. Another new feature is the UVO powered by Microsoft in-car hands-free communication and infotainment system. Optionally, a Premium Package consisting of heated front seats, leather seat trim, a navigation system and automatic climate control can be installed for more luxurious convenience.

The car that signalled Kia Motors’ design-led metamorphosis is back in New York sporting a modernised style and greater power while retaining the funky aura of this compact crossover that has been widely admired internationally by consumers. The massively successful Kia Soul is made over and enhanced for 2012 with a good number of technological and powertrain improvements for more power and less petrol consumption.

Kia’s Michael Sprague said that the 2012 Soul brings notably more power and fuel efficiency in an updated style merely two model years after its iconic predecessor. It can be considered as the perfect vehicle for customers “looking for something a little outside the box." The Soul’s unique design truly sets it apart and gets credit for attracting new Kia customers, thereby setting up the brand for a run of unprecedented successes. The Soul’s makeover adds more of a chic flair and a fun driving experience. Importantly, in an era of rising petrol prices, it also improves fuel efficiency by 10 percent.

Press Release


Kia Motors America, Inc. (KMA) today announced pricing for the more powerful and fuel-efficient 2012 Soul will begin at a best-in-class $13,900 MSRP while the Soul A/T starts at $15,700. The funky urban passenger vehicle's highest trim level – Soul! (Exclaim) – starts under $20,000 and delivers refined and modern features such as exclusive projector headlamps with front LED accents and LED taillights complemented by stunning new 18-inch alloy wheels, Kia's UVO powered by Microsoft®4 voice-activated infotainment system (expected to be available this fall) with a 4.3-inch color touch screen and rear camera display5 and an all-new 350-watt seven-speaker Infinity audio system (also optional on Soul+).

Unveiled earlier this year at the New York International Auto Show, the 2012 Soul won critical acclaim for its finessed styling and increased power and higher fuel economy. With the new 2.0-liter engine, Soul now delivers a class-leading 164 horsepower6 (an increase of 22 horsepower over the previous model year), and the new 1.6-liter engine offers 138 horsepower (an increase of 16 horsepower) and fuel-saving and emissions reducing gasoline direct injection (GDI) technology. Mated to new more efficient six-speed manual and automatic transmissions, the 1.6-liter engine delivers up to a class-leading 35 miles per gallon (mpg)7 on the highway (up four mpg), while the new Soul will be among the first in the segment to offer Kia's new Idle Stop and Go (ISG) technology, further enhancing its fuel-sipping capabilities.

Available in three trims – Soul, Soul+ (plus) and Soul! – the 2012 Soul's exterior design has been updated with subtle changes to the front and rear fascias to project a wider stance, while new headlamps, taillights, side mirrors and wheels project a more modern look. All Soul models also are improved with redesigned and upgraded interiors, significantly better noise, vibration and harshness (NVH) reduction qualities, a more refined ride and many new standard features, including a tilt and telescoping steering column, Vehicle Stability Management (VSM) and Hill-start Assist Control (HAC).

Design-Led Transformation and Product Line

Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which will add the critically-acclaimed Optima midsize sedan to its production line in the near future. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

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