2012 Lancia Flavia Cabrio promises to add romance and incite more Italian flair

Article by Christian Andrei, on June 29, 2012

Lancia has launched the Flavia convertible, which is intended to add romance and incite more Italian flair. Lancia is Fiat’s near-premium brand. Saad Chehab, global head of the Chrysler and Lancia brands, believes that the Flavia cabriolet revives the La Dolce Vita spirit. In Europe, this four-seat convertible will be available with a soft-top roof.

In the U.S., this model is known as the Chrysler 200 cabriolet, which comes with a retractable hard top. Paolo Gagliardo, head of the brand for Europe, Middle East and Africa, said that Lancia is expecting this model to sell around 1,000 units in the second half in Europe. It also expects sales of between 1,600 and 2,000 in 2013.

The Flavia is available with a single trim level but buyers will get to choose from various color schemes for bodywork, interior and soft top. There are actually two other Chrysler models that were rebadged as Lancias in Europe. These are the Thema sedan and the Voyager large minivan, which both started selling last November. JATO Dynamics said that both of these models have failed to reach expectations.

For instance, only 594 units of Thema, a rebadge of the Chrysler 300 large sedan, were sold from January to April. On the other hand, just 1,734 units of the Voyager, a rebadge of the Town and Country large minivan, were sold in the same period. Lancia has set a goal for this year to sell 10,000 Themas and 11,000 Voyagers.

Topics: lancia, cabrio

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries