Lancia has launched the Flavia convertible, which is intended to add romance and incite more Italian flair. Lancia is Fiat’s near-premium brand. Saad Chehab, global head of the Chrysler and Lancia brands, believes that the Flavia cabriolet revives the La Dolce Vita spirit. In Europe, this four-seat convertible will be available with a soft-top roof.
In the U.S., this model is known as the Chrysler 200 cabriolet, which comes with a retractable hard top. Paolo Gagliardo, head of the brand for Europe, Middle East and Africa, said that Lancia is expecting this model to sell around 1,000 units in the second half in Europe. It also expects sales of between 1,600 and 2,000 in 2013.
The Flavia is available with a single trim level but buyers will get to choose from various color schemes for bodywork, interior and soft top. There are actually two other Chrysler models that were rebadged as Lancias in Europe. These are the Thema sedan and the Voyager large minivan, which both started selling last November. JATO Dynamics said that both of these models have failed to reach expectations.
For instance, only 594 units of Thema, a rebadge of the Chrysler 300 large sedan, were sold from January to April. On the other hand, just 1,734 units of the Voyager, a rebadge of the Town and Country large minivan, were sold in the same period. Lancia has set a goal for this year to sell 10,000 Themas and 11,000 Voyagers.