2012 Lincoln MKT sees a price drop, now costs $46,295

Article by Christian A., on June 25, 2011

A price drop has been announced for the 2012 Lincoln MKT with EcoBoost, which will now cost $46,295. This makes it cheaper by $3,000 compared to the 2011 model. It also means that it has the same price as the discontinued all-wheel drive 3.7-liter V-6 equipped MKT and it is just $1,985 more expensive than a range-topping Ford Flex Titanium, which is definitely more popular than the Lincoln MKT line.

The Lincoln MKT with Ecoboost and its Ford Flex Titanium twin are both all-wheel drive and are powered by the 355hp 3.5-liter twin-turbo V-6 engine. There is no difference in specs but the $3,000 price drop leads us to ask why.

Lincoln officially states that it “realigned” the price and equipment of the MKT for model year 2012 so that it could stay competitive in the premium segment and to raise is appeal to target customers.

In short, it’s selling slowly and the company wants that to change. Lincoln dealers are having a difficult time in selling the MKT because it’s expensive and has the same content as the Ford Flex, which has a more attractive appearance and is cheaper.

In May 2011, Lincoln only sold 399 units of this model. In comparison, it sold 2,719 units of the Ford Flex, which is built on the same platform as the MKT and has the same configuration.

When buying a new car, people always weigh in their options. Now, people not only have one but two great new choices. The Lincoln MKT’s fuel-efficient performance is synonymous to the brand’s highly practical V6 engines. First comes a 24-valve variant based on the well-respected Duratec standard. It has a 3.7 litre engine that delivers sharp acceleration and smooth powerful performance. Expect fast and efficient engine response at 268hp at 6500 RPM (267ft.-lb of torque at 4250 RPM).

Since Lincoln MKT is known for its fuel economy, the other variant comes with a Twin-Turbocharged Eco-boost (3.5-liter) V6 engine. Nevertheless, this model has all the strength of a V8 with the fuel efficiency of a V6 engine. The EcoBoost can generate up to 350ft.-lb of torque at 3500RPM (355hp at 5700 RPM). Derived directly from Ford’s global technology, the EcoBoost system provides both power and fuel efficiency. The smaller displacement engine, Twin Turbo chargers, along with fuel injection technology can match up to the power of any larger vehicle.

Meanwhile, the award-winning Duratec’s performance technology found in the 3.7 litre V6 variant delivers highly advanced NVH (Noise Vibration Harshness) control. This feature allows the new Lincoln MKT 3.7 V6 occupants to enjoy a quieter ride. Equipped with ADFSO (Aggressive Deceleration Fuel Shut-Off) along with final drive gearing, optimised transmission and a 2-speed fuel pump, the new Lincoln MKT is definitely one of the leading fuel-efficient cars in its class.

Both variants are equipped with a SelectShift 6-speed automatic transmission. This feature gives the driver an option between a manual and a fully automatic operation. Furthermore, the new Lincoln MKT has an integrated paddle shifter that instinctively adjusts to the transmission for smooth and sporty driving. The 3.7 litre engine is offered with an optional AWD (All Wheel Drive) while the same feature is standard to the opposite variant. As for the 3.5 V6 EcoBoost, the team has placed extra efforts into giving drivers less induction noise without compromising its powerful acceleration.

Meanwhile, Ron Heiser, Chief Engineer for Lincoln MKT knows the importance of a smooth quiet ride from the first up to the third row of the vehicle. This give way to a 2 layer front side glass to decrease wind noise, an acoustic windshield, extensive exhaust system isolation and a special sound deadening device. Heiser also carefully developed and engineered a suspension that is capable of decreasing front-end lift acceleration. All in all, Lincoln MKT’s new rear suspension is a blend of strength and luxury that is quite hard to find in a 20-inch-wheel car.

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