2012 Maruti Ertiga introduced in India

Article by Christian Andrei, on April 21, 2012

Maruti Suzuki India Limited has introduced the first Life Utility Vehicle – the Ertiga – in India. This signals the arrival of the automaker in the Utility Vehicle (UV) segment. This product is meant to boost Suzuki’s product portfolio and also creates an all new Life Utility segment with an appealing price range. MPVs have become the quickest growing sub-segment among UVs just in the past few years.

It grows by about 20% (3-year CAGR). Currently, the MPVs make up about a 10% share of the automobile industry in India. Ertiga is considered a Life Utility Vehicle. At the launch, Mr. S. Nakanishi (the Managing Director and CEO) said that Ertiga is a “major step forward” for Maruti Suzuki. In India, many urban families are searching for a vehicle that provides bigger space and more flexibility than a sedan while not being bulky, dull and costly like a Utility Vehicle.

These families would now have to compromise and settle for a vehicle that doesn’t comply with their lifestyle requirements. The Ertiga is targeted at these customers. This is actually another example of its ability to combine power, performance, space and features in a compact package. The Ertiga is mainly designed for the Indian market at Suzuki, Japan. Ertiga stands for aspirations of active and connected young urban Indian families.

It also shows off Suzuki's ability to offer compactness, style and high fuel efficiency to Utility Vehicles. The Ertiga will be offered first to India and then to other markets in South East Asia. Ertiga uses the sporty, dynamic, bold and aggressive design philosophy of Swift platform. The new very powerful K-Series, 1373cc VVT (K14B) engine is used in the petrol version.

The 1248cc DDiS VGT engine is used for the diesel variant. Maruti Suzuki reinforces its K-series engine portfolio with the K14B unveiling. The K14B is the third engine in the K-series technology presented by Maruti Suzuki. Most of the company’s top-selling models are powered by the earlier K-series engines -- the K10B and K12M.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Each time that Mini launches a new generation of the Countryman crossover, a John Cooper Works performance version is always expected to follow. When Mini unveiled the next-gen 2017 Mini...
by - January 18, 2017
Ford Mustang customers won’t be able to specify the V6 powerplant for the latest iteration of the carmaker’s pony car. This comes as the new 2018 Ford Mustang is saying...
by - January 18, 2017
The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
The 2017 Detroit Auto Show (2017 North American International Auto Show) has been exciting and thrilling. Several new concepts and production vehicles were announced and unveiled, with a number of...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries