Mercedes-Benz is hoping that its C-Class Coupe, which will debut at the Geneva Motor Show next month, will appeal to the younger market. A Mercedes spokesman told Automotive News Europe that the C-class coupe is “the most sporty C class ever.” Mercedes is anticipating that this coupe will make up from 10% to 15% of total C-class sales. According to Joachim Schmidt, head of sales and marketing at Mercedes, the company is “consciously targeting new customers” with this extension of the C-class portfolio.
Mercedes officials said that the C-class coupe is designed to attract those aged 35 to 45 "for whom professional success, love of life and a strong sense of responsibility are all important.
Henner Lehne, an analyst at IHS Automotive, estimates that Mercedes may sell about 25,400 coupes worldwide in 2011 from a projected total C-class sales of 312,100 units and 55,200 in 2012 from a forecast C-class sales of 331,100.
Safety and fuel-saving features will be offered by the four-seat coupe, to help it go up against the BMW 3-series coupe and Audi A5. The C-class coupe will also feature a new generation of telematics with large displays, a phone book transfer feature, Bluetooth wireless audio streaming and a USB interface in the center armrest, as well as engines and driver assistance systems from the E class.
The new generation of the C-Class that is expected to be launched will include progressive technology. This allows it to offer a coupé format that is combined with excellent efficiency and pure fun at its wheel. Attitude-wise, the new model that will make its debut soon is targeted to a customer demographic in the ages between 35 and 45.
This is a period when people view professional success as important as well as having a strong sense of responsibility and loving life. According to Mercedes-Benz Cars Head of Sales and Marketing Dr Joachim Schmidt, the brand was determined to pursue new customers hence the reason why it extended the C-Class portfolio.
Dr Schmidt adds that the new model is not only dynamic but also displays style and youthfulness. With this model, the brand is offering a sporty way for customers to join the world of the Mercedes-Benz coupé.
From its side, the coupe manages to entice onlookers due to the compact proportions and the narrow C-pillar with a classic three-box design. It also helps that its profile is low, in fact it is flatter by 41 mm compared to the saloon, and has powerful shoulders.
It also comes with the standard features expected from a coupe like the stretched and long roof, raked windscreen, long bonnet, and the short overhang on the front. In addition, the cabin extends its flat position even beyond its rear axle and over the rear window up to the short tail end.
The sloping and wedge-shaped beltline meanwhile shows that it is part of the C-Class with the upsweep to the C-pillar, making it a unique element. The final portion of its beltline trim goes upward in a sharp manner to meet the trim of the roofline.
The upsweep helps add a sporty display to how its side windows look. The shaping below the C-pillar helps improve the powerful shoulders. The front part meanwhile has a style similar to the newest C-Class but remains to be unique on its own. Dominating the front is the noticeable radiator grille surround and this includes the bumper.
Since the air intake on the center opens upward, this results in becoming the visual base unit of the radiator grille that has the double-louvre style expected from a coupe. Its two chrome louvres extend to the left and right of each side of the central star.
This then narrows to the outer edges and result in an arrow-shaped and sporty horizontal sweep to give the front end a pronounced V-shape. It then goes to the side sections which start from under the headlamps then extend and blend to the feature lines on its vehicle flanks.
This also allows it to link the front end with its sides. The side air intakes placed on the bumpers have the horizontal daytime running lamps integrated to it and since they have been positioned low, it results in the coupe appearing as if it is hugging the road. Meanwhile the clear-lens headlamps have been shaped in a way to give a dynamic impression. When taken together with the bumper trim, radiator grille, and bonnet, it reinforces the already pronounced front section.
When viewed from the rear, the Mercedes-Benz C-Class Coupé seems to have a sporty short appearance. The reason why it appears as if its length has been reduced is due to the roof which flows past the rear axle, fluid C-pillars, and rake rear window. Just above the boot lid is the wide chamfer which highlights compactness of the rear and is based mainly on the side panel.
In order to emphasize width, the tail lights have been placed as far from each other as possible. The appearance of depth is possible due to the centrally located LED indicator. The LED indicator seems to float in the front of the red upper bands and red lower light bands especially with their LEDs that are more deeply set.
The coupe has a deep-set and broad effect which is highlighted even further with the horizontal and continuous light-catching contours in its bumper. In the middle of the tailpipe trim of the exhaust system is the AMG rear skirt which ensures that the rear end has a lighter look and provides the vehicle with a dynamic and sporty quality.