2012 Mercedes-Benz CLS and upcoming SLK expected to boost Daimler sales

Article by Christian Andrei, on September 27, 2010

Daimler predicts the 2012 Mercedes-Benz luxury sedan and cleaner engines will boost its sales next, which means that it will be on track to reach its sales target of 1.5 million cars per year by 2015.

The new CLS will make its debut this week at the Paris Motor Show, and will go on sale in Europe in January 2011 starting at 63,427 euros ($85,500).

Daimler is also counting on the Chinese but also on the United States market, which is showing a recovery after last year the financial crisis led to a 14 percent sales decline.

Daimler hopes that the new CLS will surpass the 170,000 units sold of the current version over the course of its lifecycle (the current CLS was introduced back in 2004).

The new CLS will face a tough competition in the form of the Audi A7 Sportback and the upcoming four-door version of the 6-Series Coupe, previewed by the Bmw Gran Coupe Concept.

“The drivers next year could very well be a recovery in Germany, stronger growth in the U.S. and a continuation of growth in China,” said Jose Asumendi, an analyst at RBS, who recommends buying Daimler shares.

Furthermore, Mercedes-Benz is also planning to introduce a redesigned SLK coupe-cabriolet next year, but also a new coupe based on the C-Class. The new SLK is also expected to boost Daimler’s sales. [via autonews - sub. required]

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