2012 Mitsubishi Mirage goes on sale in Thailand

Article by Christian Andrei, on March 22, 2012

Thailand consumers will be glad to know that the all-new Mirage “global compact car” from Mitsubishi Motors Corporation is available starting this month. A revolutionary concept was used in the development of the Mirage to meet the needs of rapidly expanding markets as an entry-level car as well as those of the eco-conscious advanced markets with its fine environmental performance.

A brand-new factory at Laem Chabang Plant -- the biggest MMC plant outside of Japan – will make the Mirage. This is the company’s third plant at Mitsubishi Motors Thailand’s (MMTh). The Thailand market is where the Mirage will first be offered.

It will then be offered in the ASEAN countries, Japan, Europe, followed by a continuous release from numerous outlets. Its products include the Mirage’s Product Features. It offers a high fuel efficiency rating and has low CO2 emissions due to its all-new MIVEC engine and thoroughly reduced aerodynamic resistance and rolling resistance.

Its smooth handling is the same as that offered in a compact. It uses high-efficiency packaging to keep the interior space for five adults. The vehicle is 90% lighter. It contributes to fuel economy, offers more optimization of the body structure and provides a more extensive use of high-tensile strength panel.

It is equipped with the Mirageuses Mitsubishi’s impact-resistant RISE body, which absorbs and distributes the force of impact to have high levels of occupant safety. A unified global quality assurance framework is presented due to a MMMPW (Mitsubishi Motors Production Way).

It comes with a high level of quality through MMDS (Mitsubishi Motors Development System), a comprehensive quality management system that sets and assesses/evaluates the achievement of specific performance benchmarks within every stage of operations from vehicle planning, sales and after-sales services.

Furthermore, inspectors from its Japanese factories will be sent to Thailand to examine the manufactured units at the new third factory just to ensure that the same quality standards from its Japanese factories are followed.

Before production, MMC’s will be going up against the Thai-market Mirage that will be equipped with a 1.2L MIVEC engine that delivers fuel efficiency of 22km/L, among the best in its class, and above the Thai government’s requirements for “eco-car” certification. The Thai-market Mirage will be priced between THB 380,000 to 551,000 depending on trim level, and plans are to sell 2,500 units each month in Thailand.

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