2012 Mitsubishi Mirage unveiled in Europe

Article by Christian A., on March 30, 2012

The new subcompact by Mitsubishi Motors that’s meant for Europe recently debuted at the Bangkok Auto Show. This car would be the replacement for the poor-selling Colt that’s presently produced at the Born, Netherlands plant. When compared to the Colt, this model has greater length and width but is actually lighter.

Production at Mitsubishi’s Born plant will end this year and will depend instead on its low-cost factory in Laem Chabang, Thailand. This will compete with the other models in the subcompact segment, Europe's largest segment in terms of volume. Market researcher JATO Dynamics said that in 2011, sales of the ageing Colt fell 14 percent to 31,263 units last year.

Outside of Europe, this subcompact will be named the Mirage. Mitsubishi has yet to announce the name that will be used in Europe where it will start selling early next year.

The Mirage’s length is 3700mm (making it 18mm longer than a Colt) and its width is 1650mm (45mm wider than the Colt). However, it is lighter by 7% because of the extensive use of high-tensile steel. Powering this subcompact is a 1.2-liter gasoline engine that offers European fuel economy of 5 liters per 100km.

If you liked the article, share on:

Comments

Recommended

Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries