2012 Nissan Cube priced from $14,980

Article by Christian Andrei, on January 5, 2012

Nissan announced today that the 2012 Cube will carry a price tag of $14,980! For those who don’t know, the 2012 Nissan Cube is now in its fourth generation, continuing with its distinctive asymmetrical rear window, refrigerator-style rear door and more than 40 accessories to help buyers customize cube to their precise tastes and needs.

For the 2012 model year, the Nissan Cube received the new 1.8 S Indigo Limited Edition, which comes with Indigo seat color, Nissan Navigation System, RearView Monitor, Rockford Fosgate audio, Nissan Intelligent Key and 15-inch aluminum-alloy wheels. Moreover, the 2012MY Cube offers the Nissan Intelligent Key on the SL models, but also the front passenger seat armrest on S and SL models.

Five new colors are also offered for the 2012 model year: Pearl White, Brilliant Silver, Gun Metallic, Cayenne Red and Bali Blue. Each Nissan Cube is powered by the 1.8-liter DOHC 4-cylinder engine delivering 122 hp and mated to a 6-speed manual transmission as standard, while a Xtronic CVT gearbox is available as an option.

Since Nissan already has a design language that is defined by using non-traditional design, the Cube not only builds on this but also has an enhanced stance and extra sense of dynamic movement. With overall length of 3,980 mm and wheelbase measuring 2,530 mm, plus the wide track and the wheels being positioned on each corner, it allows for remarkable utilization of space in addition to having a confident stance which have been likened to a bulldog in sunglasses.

Customers who want to customize their Nissan Cube will be able to do so with the body stickers and the various designs available for its glass roof. The exterior will have a number of attractive colors with some rather evocative names like Bitter Chocolate, Sea Turquoise, White Pearl, and Witty Military.

For access, the Nissan Cube does not have a clamshell-style utility for its rear doors or even top-hinged ones. Instead it comes with a refrigerator-style opening and thus allow for easy close or open. This makes it an excellent feature especially if the model parked tightly in parallel with other vehicles. It is useful as well when the Cube is backed up against a wall or any obstacle for that matter.

One unique feature of the Nissan Cube is the greenhouse. Since the A-pillars have been placed upright and outward, it results in forward visibility having a wider range. The windows on its front come with a design that brings to mind a personal photo frame. Its rear and side windows meanwhile have an asymmetrical wraparound and thus provide improved diagonal visibility in the rear, which is important not only when parking in reverse but in changing lanes as well.

According to the brand’s European Vice President for Product Planning Pierre Loing, the Cube has long been known for its square rear window with a geometric circle shape in it. Even if there are D-pillars on each side, having a passenger-side pillar that is narrower results in a visual effect that impacts its overall appearance, he adds. Having a back door that is asymmetrical helps, he continues.

Regarding its stance, the incognito canine appearance is enhanced through the grille treatment and the wide headlights. Of course the short “tail” section helps as well including having a body that has proportions that are substantial even if small. At the back section, its bar-type taillights help strengthen its anchored impression. Since the designer wanted the Cube to have a feel of pure design, the number of character lines was lowered in order to have a style that is fresh and simple.

VP Loing shares that the passion shown by the planners, designers, and engineers in making the new Cube is unheard of. He says that the only possible development team to exceed such qualities would be the ones responsible for the Nissan GT-R.

They were always cartooning, drawing, and putting in new ideas, and this is how that bulldog look started to come out and later on evolved, he continues. Creating the new Cube involved a development process that was indeed non-traditional, he says further.

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