2012 Passat, Jetta boost Volkswagen’s in the United States

Article by Christian Andrei, on August 2, 2011

Even if two of Volkswagen’s key vehicles had very low demand at the end of their design cycles, the Jetta compact sedan more than made up for it and had propelled July sales to exceed last year’s record. Sales in the U.S. for the brand increased to 29,066 units in July 2011, a 22% increase over the figure recorded in July 2010. A 62% increase in Jetta sedan sales was also observed in the same time period.

VW Group of America CEO Jonathan Browning said that VW's sales would have gone up by 35% in July if Passat and New Beetle sales were excluded. These two models will get replacements this September.

Last month, VW sold just one New Beetle. VW sold 1,183 Passats, a 55.7% increase. However, this was mainly due to the first batch of redesigned 2012 models. Last month, Browning said that two redesigned Passat sedans were sent to each of the more than 600 VW dealerships.

VW designed the 2012 Passat for the North American markets. VW's new factory in Chattanooga, Tenn., is producing the model. He added that the Jetta sedan transaction price was up by an average of $3,000 compared to that of the previous generation even if VW added a cheaper base model to the lineup. For the first half of 2011, Jetta SportWagen sales grew by 23.5%.

However, the rate of Jetta wagon sales slowed in July 2011 to 2,330 vehicles, with just an 8% increase, as the demand throughout the globe has restricted the availability of the wagon. Browning added that its production and supply chain is “stretched” to cope with the demand.

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