2012 Range Rover Evoque will boost revenues of 40-plus British companies

Article by Christian Andrei, on March 5, 2011

Jaguar Land Rover said it has awarded more than GBP2 billion ($3.3 billion) worth of supply contracts to 40-plus British companies for its new Range Rover Evoque model. After winning a global tendering exercise, these companies will supply components for the new Range Rover coupe and five-door vehicles.

Some companies that received the contracts include International Automotive Components, Johnson Controls and Magna International on Merseyside; McKecknie and Kostal in Yorkshire; and Sertec, Walsall Pressings and Kautex Unipart in the West Midlands.

After a tour of JLR’s Halewood plant in Merseyside, the U.K.’s business secretary Vince Cable said the U.K. automotive supply chain can score major contracts and create vital jobs in the country. Due to arrive in dealerships in 2011, the Evoque is the smallest and most fuel-efficient Range Rover, JLR’s website said. It is also the first of several new products planned during the next five years.

JLR CEO Ralf Speth said the contracts will mean a “high level of investment” by the company in the future and represents a “tremendous opportunity for U.K. suppliers to work in partnership with Jaguar Land Rover to really strengthen the supplier base in this country.”

When the Land Rover LRX concept car was first unveiled, it achieved worldwide praise as it gave a modern interpretation of the traditional design cues the Range Rover is known for. It is this concept that served as the inspiration for the new Range Rover Evoque.

By combining meticulous engineering with a smart design, this enabled the LRX concept’s spirit to become reality without the need to sacrifice any of the core values of the Range Rover like all-terrain capability, refined performance, and interior luxury.

According to Land Rover design director Gerry McGovern, since the Range Rover Evoque implements a modern interpretation of the classic design cues but remain true to the core values, this celebrates a bold evolution of the design of the Range Rover.

The Evoque has an athletic and powerful stance with a dynamic profile, he added, due to the unique taper of its floating roofline, muscular shoulder that goes through the length of the vehicle, and rising beltline. It even has a purposeful stance as a result of the four wheels being pushed out to its corners.

The wheel arches may be wide but they have been integrated softly to the body. Its carefully sculpted corners help lower the visual overhang for both the front and the rear. For the interior, Range Rover Evoque offers customers with a perfectly crafted cabin that has a luxurious feel due to the elegant design implemented and the use of premium quality materials.

That the architecture of the cabin is both simple and strong is emphasized by the solid horizontal elements placed on the instrument panel that intersects with the vertical lines on its center console, McGovern added.

Land Rover is also giving Evoque customers the chance to customize the already lavish cabin especially with the premium and soft leather that has custom-made twin-needle stitching, delivering a deluxe finish to a number of surfaces on the seats, doors, and even instrument panel.

Providing a contrast to the already delightful feel of the natural hides and the soothing aroma are the genuine metal finishes that also come with a number of striking highlights. These metal finishes are skillfully crafted and while cold to the touch, they deliver a visual and tactile reminder of the superior quality of the interior.

Housed just under the compact curved binnacle is the instrument cluster that helps enhance the premium and sporty feel of its interior. The interior also has circular housings that have bright chrome finishes; set deep to it are the illuminated needles and chaplets plus the twin dials with its three-dimensional form.

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