2012 Subaru Impreza priced from $17,495

Article by Christian Andrei, on August 29, 2011

Pricing details have finally been announced for the 2012 Impreza from Subaru of America, Inc. that will arrive in dealerships November 2011. The base model 4-door Impreza 2.0i with a five-speed manual transmission is priced at $17,495, which is the same starting price as last year’s lineup.

Meanwhile, the automatic version, which is offered exclusively with Subaru's newly designed continuously variable transmission (CVT), begins at $18,495.

The base 5-door Impreza 2.0i has a starting price of $17,995, fitted with a five-speed transmission. On the other hand, the CVT-equipped model is priced at $18,995.

The 2012 Impreza is also available in 2.0i Premium, Sport Premium and Limited models. The Limited model was added just this year. The 4-door 2.0i Premium is priced from $18,795, while the 5-door Premium costs from $19,295. The 2.0i Limited is priced at $21,595 for the 4-door and $22,095 for the 5-door version.

Then, there’s the Impreza 2.0i Sport Premium that’s priced from $20,295 and is exclusively available in the 5-door body style. Subaru also offers a new Sport Limited model. These are the MSRP prices (excluding the $750 destination charge).

One of the revisions for this year's Impreza is the all-new 148hp 2.0-liter SUBARU BOXER engine with an EPA-estimated fuel economy rating of 27 mpg city and 36 mpg highway. When the 2012 Impreza is fitted with the new Lineartronic CVT transmission, it is the most fuel-efficient all-wheel drive car in America. Subaru Symmetrical All-Wheel Drive is featured in all 2012 Imprezas.

The new Subaru Impreza boasts of a bolder and a more aggressive design that essentially highlights the car’s sporty roots and its All-Wheel Drive system. Up front, the 2012 Subaru Impreza features a new hexagonal grille that accommodates a badge on its center. This grille is flanked by the characteristic Subaru hawk-eye headlights. Meanwhile, the profile of the new Subaru Impreza draws attention to its 16- or 17-inch allows wheels with powerful arches, a theme first seen on the Subaru 2010 Subaru Legacy.

The new Impreza also features a new 15-inch wheel cover. Impressively, Subaru was able to provide the Subaru Impreza with a more athletic exterior stance without impending the driver and passengers’ view of the road. This was achieved by raking the windscreen further and moving the bottom of the A-pillar around 7.9 inches forward. This setup also made the front door opening around five inches longer, which (along with lower doorsills) allows for easier ingress and egress.

In addition, rear doors have been made larger on both 4 and 5-door body styles of the new Subaru Impreza. Subaru also employed thinner A-pillars and partitioned front door side glass to vastly heighten driver visibility. Likewise, Subaru lowered that place where the door trim meets the window. For a wider field of view as well as a feeling of improved roominess, the carmaker lowered and further flattened the instrument panel. Likewise, Subaru relocated the new exterior wing mirrors – now with greater surface area for improved visibility -- from the A-pillars to the doors for enhanced sight lines. Dimension-wise, the new Subaru Impreza is as long and as wide as the outgoing model, although its wheelbase has been expanded from 103.2 inches to 104.1 inches.

This expanded wheelbase as well as the redesigned interior trim and front seats allowed the 2012 Impreza to boast of larger passenger and cargo room. In fact, rear passengers benefit from nearly two inches of legroom, which was achieved by employing redesigned scalloped-style front seat backrest.

Aside from larger cargo space, the new Impreza now features a flat load floor, when its standard 60/40 split rear seatbacks are folded. Since the stepped section under the opening has been eliminated, users may find it a lot more convenient to load and unload heavy objects. Moreover, they could now store the cargo area cover under the cargo floor, just like that on the Subaru Forester. As expected of the Japanese carmaker, a great amount of attention was paid to improve the car’s interior refinement. For instance, the new Impreza now comes with richer-looking interior appointments and details, like the soft-touch materials for the door trim dashboard and center console armrest.

Press Release

Subaru of America Holds the Line on Pricing for 2012 Impreza --Starting at just $17,495 the 2012 Impreza matches outgoing model

Subaru of America, Inc. today announced pricing for its much-anticipated 2012 Impreza. Starting at just $17,495 for the base model 4-door Impreza 2.0i with a five-speed manual transmission, the car's starting price remains unchanged compared with last year's. The automatic version, offered exclusively with Subaru's newly designed continuously variable transmission (CVT) starts at $18,495. The base 5-door Impreza 2.0i starts at $17,995 when equipped with a five-speed transmission and $18,995 for the CVT-equipped model.

The 2012 Impreza is also offered in 2.0i Premium, Sport Premium and Limited models – the Limited a new addition for this year. The 4-door 2.0i Premium starts at $18,795, while the 5-door Premium starts at $19,295. For the 2.0i Limited, prices start at $21,595 for the 4-door and $22,095 for the 5-door version. Finally, the Impreza 2.0i Sport Premium starts at $20,295 and is only offered in the 5-door body style. A new Sport Limited model is also available. These prices all reflect MSRP before the $750.00 destination charge.

Changes for this year's Impreza include the all-new 148 horsepower 2.0-liter SUBARU BOXER® engine with projected EPA fuel economy of 27 mpg city and 36 mpg highway. When equipped with the new Lineartronic® CVT transmission, the 2012 Impreza is the most fuel-efficient all-wheel drive car in America. All 2012 Imprezas feature Subaru Symmetrical All-Wheel Drive. The 2012 Impreza will arrive in dealerships November 2011.

Follow the Subaru of America Facebook page and subaru_usa on Twitter.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

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